How Can Virtual Communities Create Value for Business? Building an online community is the best way to keep your customers engaged and loyal.
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We live in an increasingly digital and connected world, which has had consequences on consumers' expectations and exchanges with brands. Newsletters and social media exchanges with a faceless customer service rep will no longer cut it. Today's buyer wants a deeper interaction with the company and fellow consumers of the product or service.
This is why an effective online community can unlock an extraordinary competitive advantage.