This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

How Can Virtual Communities Create Value for Business? Building an online community is the best way to keep your customers engaged and loyal.

By Jean Hamon

Opinions expressed by Entrepreneur contributors are their own.

MR.Cole_Photographer | Getty Images

We live in an increasingly digital and connected world, which has had consequences on consumers' expectations and exchanges with brands. Newsletters and social media exchanges with a faceless customer service rep will no longer cut it. Today's buyer wants a deeper interaction with the company and fellow consumers of the product or service.

This is why an effective online community can unlock an extraordinary competitive advantage.

With an online community, a business can offer a space to connect, engage, and extend relationships to provide value beyond the conventional products and services offered.

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In