Tech
Apple Is About to Release a Flood of New Products — Here’s What’s Coming
The iPhone 17e arrives soon with MagSafe charging, followed by updated iPads, new MacBook Pros, and Apple's budget MacBook.
Product Launch
Building a Business
Before You Build an AI Product, Ask These 3 Questions (Most Founders Don’t)
Building a Business
Your First Product May Not Succeed. Here’s Why Giving Up Is a Mistake.
By Aytekin Tank
Marketing
Launching Your First Paid Product? Here’s How to Successfully Turn Your Expertise Into Profit
Are you ready to launch your first paid product but feeling nervous? Don't worry — starting small with the right type of product is the secret to success. Read on to learn how to outline clear benefits, value price, leverage social media marketing and deliver excellent customer experience.
By Murali Nethi
Business Branding
Launching a New Product? You’ll Struggle If You Don’t Keep These 4 Positioning Lessons in Mind.
Here are four important positioning lessons from the "world's cheapest car."
Building a Business
This Founder’s Smart Sunglasses Retail for $849 — and He Crowdfunded More Than $300,000. Here’s How He Came Up With the Idea That Could Revolutionize Eyewear.
'Entrepreneur' spoke with Deep Optics CEO and founder Yariv Haddad, who shared some exclusives about the startup's journey so far, plus its growth and expansion strategies.
By Sherin Shibu
Building a Business
4 Launch Strategies for Startup Success and Longevity
With these strategies, startups can create a loyal customer base that supports their brand for decades.
By Jessica Wong
Building a Business
What to Do When You Fail to Live Up to Your Own Expectations
My product launch was a failure. But here's why that became a good thing.
By Jason Feifer
Marketing
How to Successfully Launch a Product on Amazon — A Simple, Step-by-Step Guide
Successfully launch your product on Amazon with easy-to-follow, proven tactics and avoid common mistakes that cost you time and money.
Marketing
5 Ways to Make Your Next Product Launch a Success
Follow these five key strategies for a successful product launch.
By Renata Black
Business Operations & Logistics
What Business Leaders Can Learn From ChatGPT’s Revolutionary First Few Months
ChatGPT took us all by storm, and it's here to stay. Let's learn from its exponential growth.
By John Winner
Marketing
How to Execute A Successful Product Launch in a Competitive Industry
Bringing a new product to market in an industry already full of innovation is intimidating, but that doesn't automatically mean you won't break through. These recommendations will give your product the best shot at finding a loud and clear voice.
Marketing
How Product Launch Strategies Help Businesses Determine If They Are Ready to Enter the Market
You can determine if your business is ready to enter the market with the help of a product launch strategy. Here's how.
Marketing
Launching a New Brand? 6 Ways to Maximize Your Impact With First Impressions
Here are six ways to make your product launch or grand opening moment great, it's critical to have a strategic "go to market" strategy mapped out well in advance of going live.
By Megan Shroy
Marketing
How to Nail a Successful Product Launch
Tried and true tips for ensuring an excellent marketing strategy.
By Holly Irgens
Thought Leaders
Dear Brit: “How Do I Know if I Have Product-Market Fit with My New Business?”
This conundrum is a fundamental challenge all entrepreneurs have to tackle.
By Brit Morin
Building a Business
The Must-Have Product Characteristics for E-Commerce Domination in 2022
To be successful, you'll need these to stand out from the competition.
Thought Leaders
5 Goals New Product Prototype Development Will Help You Achieve
To successfully launch a new product, you need to pay special attention to product development and manufacturing. Here's what prototyping teaches about making the best product possible.
Building a Business
6 Key Things to Consider When Bringing a Product to Market
The vast majority of new products fail, but yours doesn't have to. Here are the necessary steps to plan and prepare before launching.
Thought Leaders
How to Launch Successfully on Product Hunt
A few tips to help you make a big impact on launch day.
Online Presence
Balancing the Feminine and Masculine in Business
There's a flow to everything, and business is no exception. Human design expert Elisa Canali shows how to lean into both sides of the scale to succeed, especially during a launch.
Thought Leaders
Gearing Up For a Big Launch Day? 5 Strategies to Execute It Stress-Free
Advance planning increases your launch day success. Knowing who you need and what they need to do helps too!
By Tasha Booth
Building a Business
Zak Williams, Son of the Late Robin Williams, Is Willing to Get Personal for the Sake of Public Mental Health
The entrepreneur and investor talks in-depth about his new stress- and anxiety-reducing chew, PYM, and his mission to improve everyone's well-being
By Kenny Herzog
Business News
Disney+ Has Arrived, Here’s Everything You Need to Know
Find out what you can watch right now -- from beloved Disney classics to recently-released Marvel series.
Building a Business
Will Your Product Launch Be a Success? 4 Signs It Won’t Be.
The truth is, most product launches fail for two very simple reasons, both of which you've heard about time and time again.
Building a Business
Your First Product Is a Success. Is It Time to Roll Out a Second?
Before committing to a new launch, prepare a thorough process, one that includes all the lessons you learned first time around.
Thought Leaders
This Stylish Duffle Bag Took 18 Months to Perfect
More than 35 manufacturers refused to produce Baboon's debut product. But the company's founders kept searching for the ideal partner.
By Maggie Wiley
Building a Business
Why We Waited Four Years to Launch Our Second Product
Are you ready for a second-generation product? Here's what to remember.
Online Presence
How LaurDIY Went From Dorm Room Blogger to YouTube Star With 8.4 Million Subscribers
YouTube's queen of crafty tutorials, who has recently launched products at Target, Amazon and other major retailers, connects with fans by sharing intimate details of her personal life.