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Product Launch

From Backers to Buyers: How Kickstarter Helped Me Launch a Product the Traditional Way

Here are five things I learned from crowdfunding that prepared me to take the leap.
Product Launch

4 Strategies for a Strong Early Marketing Plan

Start marketing before your launch, and customize your approach to the product and its target market.
Masters of Scale

Want to Be Great? Embrace Embarrassment. Advice on Imperfection from Reid Hoffman, Sheryl Sandberg and Mark Zuckerberg.

Top leaders in the tech world explain why it is so imperative to launch your startup sooner, rather than later.
Product Launch

4 Great Tips for Planning a (Nearly) Perfect Product Launch Party

Whether you're going to have a small soiree for angel investors or a full-out bash, you'll need to create a plan and go from there.
Product Development

From Prototype to Production: 3 Things You Must Do

There's no substitute for research. Your success depends on knowing what it costs to create your product and finding the best way to build it.
Product Launch

Why You Should Take a 'Wait-and-See' Approach to New-Product Launches

Instead of being first to the marketplace, being last may actually present more opportunities.
Masters of Scale

Why Mark Zuckerberg Runs 10,000 Facebook Versions a Day

In a rare interview on the podcast 'Masters of Scale,' the Facebook CEO shares how his obsession with testing everything has helped his company scale.
Product Launch

How to Build Buzz and Launch Your Company

Don't launch with a whisper; launch with a roar. Here's how.
Launching a Business

6 Tangible Steps to Launch an MVP Product

A lackluster response from potential customers doesn't mean you've failed -- it just means you've succeeded at understanding what the market doesn't want.
Product Launch

3 Road-Mapping Sins That Could Kill Your Next Product

The road map is a vital part of product development. But only if it's done correctly will it save your company from a rude awakening at launch time.
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