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Product Launch

Ready For Anything

Will Your Product Launch Be a Success? 4 Signs It Won't Be.

The truth is, most product launches fail for two very simple reasons, both of which you've heard about time and time again.

Your First Product Is a Success. Is It Time to Roll Out a Second?

Before committing to a new launch, prepare a thorough process, one that includes all the lessons you learned first time around.

This Stylish Duffle Bag Took 18 Months to Perfect

More than 35 manufacturers refused to produce Baboon's debut product. But the company's founders kept searching for the ideal partner.

LucidMood's Great Trick: Selling Cannabis to People Who Don't Like Feeling High

Startup LucidMood sells low-potency vaping products. But before winning over consumers, it had to win over a very skeptical group: budtenders.

Why We Waited Four Years to Launch Our Second Product

Are you ready for a second-generation product? Here's what to remember.

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