Product Launch

News and Articles About Product Launch

6 Tangible Steps to Launch an MVP Product
Launching a Business

6 Tangible Steps to Launch an MVP Product

A lackluster response from potential customers doesn't mean you've failed -- it just means you've succeeded at understanding what the market doesn't want.
Brent Freeman
3 Road-Mapping Sins That Could Kill Your Next Product
Product Launch

3 Road-Mapping Sins That Could Kill Your Next Product

The road map is a vital part of product development. But only if it's done correctly will it save your company from a rude awakening at launch time.
Tony Scherba
From Cupcakes to Muffins: How Baked by Melissa Plans to Find Sweet Success Once Again
Exploring New Markets

From Cupcakes to Muffins: How Baked by Melissa Plans to Find Sweet Success Once Again

On top of cupcakes and macarons, the New York bakery chain just added muffins to its offerings.
Lydia Belanger
Be Prepared for the Startup J-Curve
Business Growth

Be Prepared for the Startup J-Curve

Don't abandon your plan the first time things don't go as expected.
Lewis Schiff
The Art of Failing Well
Failure

The Art of Failing Well

Admitting mistakes is how we stretch and grow. Make the most of these critical learning opportunities.
Austin Mcchord
5 Mistakes That Can Destroy Your Launch
Make More Happen

5 Mistakes That Can Destroy Your Launch

Don't let your genius product idea crash to Earth due to an avoidable marketing gaff. Heed this list and achieve lift off.
Phil La Duke
Nintendo Shares Soar as New Pokemon Mobile Game Captures Hearts
Nintendo

Nintendo Shares Soar as New Pokemon Mobile Game Captures Hearts

Shares in the Japanese games company surged on Friday as consumers flocked to try out its new Pokemon GO smartphone game, raising hopes that the company's long-awaited shift into mobile gaming will pay off.
How Startups Can Bounce Back After a Failed First Launch
Ask the Expert

How Startups Can Bounce Back After a Failed First Launch

Bouncing back after you don't get the traction you need sounds so simple in hindsight. However, in the moment, it's an extraordinarily daunting task.
Jodi Goldstein
The PR Secrets to a Successful Soft Launch
Ask the Expert

The PR Secrets to a Successful Soft Launch

Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test.
Lindsey Groepper
4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy
Marketing

4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy

The veteran energy drink marketing master shares the secrets to getting your merchandise in the right place -- into customers' hands.
Kim Lachance Shandrow
How Blowing a Whistle at 3 a.m. Meant Big Business for One Referee
Product Launch

How Blowing a Whistle at 3 a.m. Meant Big Business for One Referee

Sometimes, all it takes is waking up 400 people in the middle of the night to launch your product to success. Here's how you can make customers stand up and pay attention.
John Brubaker
5 Steps to Skyrocket That Great Idea Into Market Launch
Product Launch

5 Steps to Skyrocket That Great Idea Into Market Launch

It's tricky business balancing creativity with market-trend reality. Here are a few ways to make your new product launch the best it can be.
William Hall
Be Like Eric Church. Focus on Your First Few Fanatics for a Big-Time Payoff.
Sales Strategies

Be Like Eric Church. Focus on Your First Few Fanatics for a Big-Time Payoff.

The country singer hit pay-dirt when he secretly released his new album to his fan club members first. You should run your business the same way.
John Brubaker
Mattress Startup Casper Is Bringing Its One-Model-Fits-All Approach to Pillows and Sheets
Sleep

Mattress Startup Casper Is Bringing Its One-Model-Fits-All Approach to Pillows and Sheets

'Today, Casper has moved from being a mattress company to building its own sleep environment,' the company's chief creative officer said.
Geoff Weiss