Product Launch - Page: 2

Stop Manipulating Your Customers With Live Product Launches

For long-term success, you need a different strategy.

Scott Oldford

5 Lessons on How You Can Deliver a Product Your Customers Actually Want

By learning quickly and failing fast, yourself, you'll be better able to keep in step with customer expectations and respond to their needs.

Victoria Lawson

8 Steps for the Perfect Product Launch

Heighten your visibility, avoid costly mistakes and build buzz with these strategies.

The Oracles

How to License Your Hit Idea to a Market Leader

How a California inventor got fed up with available gift-wrapping options and created something better, getting into big-box stores in just two years.

Stephen Key

From Backers to Buyers: How Kickstarter Helped Me Launch a Product the Traditional Way

Here are five things I learned from crowdfunding that prepared me to take the leap.

4 Strategies for a Strong Early Marketing Plan

Start marketing before your launch, and customize your approach to the product and its target market.

Q Manning

Want to Be Great? Embrace Embarrassment. Advice on Imperfection from Reid Hoffman, Sheryl Sandberg and Mark Zuckerberg.

Top leaders in the tech world explain why it is so imperative to launch your startup sooner, rather than later.

Andrea Huspeni

4 Great Tips for Planning a (Nearly) Perfect Product Launch Party

Whether you're going to have a small soiree for angel investors or a full-out bash, you'll need to create a plan and go from there.

Serena Holmes

From Prototype to Production: 3 Things You Must Do

There's no substitute for research. Your success depends on knowing what it costs to create your product and finding the best way to build it.

David Cann

Why You Should Take a 'Wait-and-See' Approach to New-Product Launches

Instead of being first to the marketplace, being last may actually present more opportunities.

Daniel Wesley

Why Mark Zuckerberg Runs 10,000 Facebook Versions a Day

In a rare interview on the podcast 'Masters of Scale,' the Facebook CEO shares how his obsession with testing everything has helped his company scale.

Andrea Huspeni