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Product Launch

Want to Be Great? Embrace Embarrassment. Advice on Imperfection from Reid Hoffman, Sheryl Sandberg and Mark Zuckerberg.
Masters of Scale

Want to Be Great? Embrace Embarrassment. Advice on Imperfection from Reid Hoffman, Sheryl Sandberg and Mark Zuckerberg.

Top leaders in the tech world explain why it is so imperative to launch your startup sooner, rather than later.
Andrea Huspeni | 2 min read
4 Great Tips for Planning a (Nearly) Perfect Product Launch Party
Product Launch

4 Great Tips for Planning a (Nearly) Perfect Product Launch Party

Whether you're going to have a small soiree for angel investors or a full-out bash, you'll need to create a plan and go from there.
Serena Holmes | 5 min read
From Prototype to Production: 3 Things You Must Do
Product Development

From Prototype to Production: 3 Things You Must Do

There's no substitute for research. Your success depends on knowing what it costs to create your product and finding the best way to build it.
David Cann | 7 min read
Why You Should Take a 'Wait-and-See' Approach to New-Product Launches
Product Launch

Why You Should Take a 'Wait-and-See' Approach to New-Product Launches

Instead of being first to the marketplace, being last may actually present more opportunities.
Daniel Wesley | 6 min read
Why Mark Zuckerberg Runs 10,000 Facebook Versions a Day
Masters of Scale

Why Mark Zuckerberg Runs 10,000 Facebook Versions a Day

In a rare interview on the podcast 'Masters of Scale,' the Facebook CEO shares how his obsession with testing everything has helped his company scale.
Andrea Huspeni | 5 min read
How to Build Buzz and Launch Your Company
Product Launch

How to Build Buzz and Launch Your Company

Don't launch with a whisper; launch with a roar. Here's how.
Sujan Patel | 5 min read
6 Tangible Steps to Launch an MVP Product
Launching a Business

6 Tangible Steps to Launch an MVP Product

A lackluster response from potential customers doesn't mean you've failed -- it just means you've succeeded at understanding what the market doesn't want.
Brent Freeman | 7 min read
3 Road-Mapping Sins That Could Kill Your Next Product
Product Launch

3 Road-Mapping Sins That Could Kill Your Next Product

The road map is a vital part of product development. But only if it's done correctly will it save your company from a rude awakening at launch time.
Tony Scherba | 5 min read
From Cupcakes to Muffins: How Baked by Melissa Plans to Find Sweet Success Once Again
Exploring New Markets

From Cupcakes to Muffins: How Baked by Melissa Plans to Find Sweet Success Once Again

On top of cupcakes and macarons, the New York bakery chain just added muffins to its offerings.
Lydia Belanger | 8 min read
Be Prepared for the Startup J-Curve
Business Growth

Be Prepared for the Startup J-Curve

Don't abandon your plan the first time things don't go as expected.
Lewis Schiff | 5 min read
The Art of Failing Well
Failure

The Art of Failing Well

Admitting mistakes is how we stretch and grow. Make the most of these critical learning opportunities.
Austin McChord | 4 min read
5 Mistakes That Can Destroy Your Launch
Product Launch

5 Mistakes That Can Destroy Your Launch

Don't let your genius product idea crash to Earth due to an avoidable marketing gaff. Heed this list and achieve lift off.
Phil La Duke | 4 min read
Nintendo Shares Soar as New Pokemon Mobile Game Captures Hearts
Nintendo

Nintendo Shares Soar as New Pokemon Mobile Game Captures Hearts

Shares in the Japanese games company surged on Friday as consumers flocked to try out its new Pokemon GO smartphone game, raising hopes that the company's long-awaited shift into mobile gaming will pay off.
Reuters | 3 min read
How Startups Can Bounce Back After a Failed First Launch
Ask the Expert

How Startups Can Bounce Back After a Failed First Launch

Bouncing back after you don't get the traction you need sounds so simple in hindsight. However, in the moment, it's an extraordinarily daunting task.
Jodi Goldstein | 5 min read
The PR Secrets to a Successful Soft Launch
Ask the Expert

The PR Secrets to a Successful Soft Launch

Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test.
Lindsey Groepper | 4 min read