Maggie Wiley

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Why the Founders of This French Sneaker Brand Spent Two Years Researching Faux Leather

Veja's founders have always been proud of their sustainable footwear -- except their use of leather. Here's how they found a solution.

This Stylish Duffle Bag Took 18 Months to Perfect

More than 35 manufacturers refused to produce Baboon's debut product. But the company's founders kept searching for the ideal partner.

Why This Comforter Startup Had to Make Its Product Less Perfect

When Buffy set out to build a cozy, cooling, eco-friendly comforter, they encountered an unexpected problem in manufacturing -- and had to solve it by making the item less perfect.

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