Maggie Wiley

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Growing a Business

Why the Founders of This French Sneaker Brand Spent Two Years Researching Faux Leather

Veja's founders have always been proud of their sustainable footwear -- except their use of leather. Here's how they found a solution.

Living

Why Floyd Obsessed Over This Detail of Its Ikea-Inspired Bookshelf

Easy of use and strength was key to creating a product that would last.

Thought Leaders

This Stylish Duffle Bag Took 18 Months to Perfect

More than 35 manufacturers refused to produce Baboon's debut product. But the company's founders kept searching for the ideal partner.

Growing a Business

Why This Comforter Startup Had to Make Its Product Less Perfect

When Buffy set out to build a cozy, cooling, eco-friendly comforter, they encountered an unexpected problem in manufacturing -- and had to solve it by making the item less perfect.

Science & Technology

4 'Smart' Objects That Have Earned the Name

Maybe the future is finally here.

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