Product Launch | Page 3

Marketing

You May Have an Awesome Product, But It Won’t Mean Much Without a Marketing Plan

A great marketing plan is simple and thoughtful. It starts by recognizing that one launch, one day, one event may not be enough to lead to a critical mass of adoption.

By Alex Iskold

Business News

Uber Launches a New Carpooling Service in China

By Laura Entis

Building a Business

Google Launches Home Wi-Fi Router

By Reuters

Building a Business

How Startups Can Take Advantage of Netflix’s Early-Release Strategy

By Elliot Tomaeno

Marketing

Smart Startups Learn How to Create and Manage Hype

What most entrepreneurs fail to appreciate is that even the most basic marketing takes time, money and creativity.

By Martin Zwilling

Building a Business

‘A Significant Change in Mindset’ Is Coming to the Way Apple Launches Products

Apple retail chief Angela Ahrendts is trying to usher in a new way for her company to handle new product launches.

By Jim Edwards

Building a Business

5 Steps to Developing Your Tech Product

While developing your own tech product may seem overwhelming, it is achievable -- even for non-techie entrepreneurs.

By John Teel

Building a Business

4 Secrets to a Successful Product Launch

Anyone can put something together and tell people to buy it, but it takes an intentional plan to do a launch right.

By Jeff Goins

Building a Business

6 Steps to a Successful Product Launch

There's never a guarantee that a new product will connect with the marketplace, but properly preparing is vital.

By Chuck Cohn

Marketing

Your Product Launch Feels Like the Super Bowl But It’s Really the Start of the Season

The process of bringing a product to market is grueling preparation for the demands of what follows.

By Hunter Hillenmeyer

Marketing

A Blueprint for a Killer Product Launch (Infographic)

To successfully roll out new consumer merchandise, develop a sophisticated, multifaceted campaign.

By Lindsey Groepper