Product Launch | Page 3

Marketing

What do Princess Leia, Luke Skywalker and Han Solo have to do with your company's product launch?

Marketing

Business News

Building a Business

By Reuters

Building a Business

In the public-relations game, the brand that comes out first often makes the biggest splash.

Marketing

What most entrepreneurs fail to appreciate is that even the most basic marketing takes time, money and creativity.

Building a Business

Apple retail chief Angela Ahrendts is trying to usher in a new way for her company to handle new product launches.

Building a Business

While developing your own tech product may seem overwhelming, it is achievable -- even for non-techie entrepreneurs.

By John Teel

Building a Business

Anyone can put something together and tell people to buy it, but it takes an intentional plan to do a launch right.

By Jeff Goins

Building a Business

There's never a guarantee that a new product will connect with the marketplace, but properly preparing is vital.

By Chuck Cohn

Marketing

The process of bringing a product to market is grueling preparation for the demands of what follows.

Marketing

To successfully roll out new consumer merchandise, develop a sophisticated, multifaceted campaign.