Product Launch | Page 2

How a California inventor got fed up with available gift-wrapping options and created something better, getting into big-box stores in just two years.

Here are five things I learned from crowdfunding that prepared me to take the leap.

Start marketing before your launch, and customize your approach to the product and its target market.

Top leaders in the tech world explain why it is so imperative to launch your startup sooner, rather than later.

Whether you're going to have a small soiree for angel investors or a full-out bash, you'll need to create a plan and go from there.

There's no substitute for research. Your success depends on knowing what it costs to create your product and finding the best way to build it.

Instead of being first to the marketplace, being last may actually present more opportunities.

In a rare interview on the podcast 'Masters of Scale,' the Facebook CEO shares how his obsession with testing everything has helped his company scale.

Don't launch with a whisper; launch with a roar. Here's how.

A lackluster response from potential customers doesn't mean you've failed -- it just means you've succeeded at understanding what the market doesn't want.

The road map is a vital part of product development. But only if it's done correctly will it save your company from a rude awakening at launch time.

On top of cupcakes and macarons, the New York bakery chain just added muffins to its offerings.

Don't abandon your plan the first time things don't go as expected.

Admitting mistakes is how we stretch and grow. Make the most of these critical learning opportunities.

Don't let your genius product idea crash to Earth due to an avoidable marketing gaff. Heed this list and achieve lift off.

Shares in the Japanese games company surged on Friday as consumers flocked to try out its new Pokemon GO smartphone game, raising hopes that the company's long-awaited shift into mobile gaming will pay off.

Bouncing back after you don't get the traction you need sounds so simple in hindsight. However, in the moment, it's an extraordinarily daunting task.

Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test.

The veteran energy drink marketing master shares the secrets to getting your merchandise in the right place -- into customers' hands.

Sometimes, all it takes is waking up 400 people in the middle of the night to launch your product to success. Here's how you can make customers stand up and pay attention.

It's tricky business balancing creativity with market-trend reality. Here are a few ways to make your new product launch the best it can be.