Product Launch News & Topics

Marketing

4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy

The veteran energy drink marketing master shares the secrets to getting your merchandise in the right place -- into customers' hands.

Kim Lachance Shandrow | 5 min read

Product Launch

How Blowing a Whistle at 3 a.m. Meant Big Business for One Referee

Sometimes, all it takes is waking up 400 people in the middle of the night to launch your product to success. Here's how you can make customers stand up and pay attention.

John Brubaker | 6 min read

Product Launch

5 Steps to Skyrocket That Great Idea Into Market Launch

It's tricky business balancing creativity with market-trend reality. Here are a few ways to make your new product launch the best it can be.

William Hall | 5 min read

Sales Strategies

Be Like Eric Church. Focus on Your First Few Fanatics for a Big-Time Payoff.

The country singer hit pay-dirt when he secretly released his new album to his fan club members first. You should run your business the same way.

John Brubaker | 6 min read

Sleep

Mattress Startup Casper Is Bringing Its One-Model-Fits-All Approach to Pillows and Sheets

'Today, Casper has moved from being a mattress company to building its own sleep environment,' the company's chief creative officer said.

Geoff Weiss | 4 min read

launch party

Who, What, Where and Wine Are the 4 Keys to a Great Launch Party

Few people will think your product sucks when the party includes an open bar.

Elliot Tomaeno | 4 min read

Web Development

Make a New Year's Resolution to Double Check Technology Decisions, Even If You're Kylie Jenner

Avoid an app crash like the one that recently befell the Kylie Jenner makeup tutorial. Here are five web development mistakes startups can't afford to keep making in 2016.

Eugene Vyborov | 5 min read

Product Launch

5 Product Launch Lessons From 'Star Wars Episode VII'

What do Princess Leia, Luke Skywalker and Han Solo have to do with your company's product launch?

Gregg Schwartz | 6 min read

Ready For Anything

You May Have an Awesome Product, But It Won't Mean Much Without a Marketing Plan

A great marketing plan is simple and thoughtful. It starts by recognizing that one launch, one day, one event may not be enough to lead to a critical mass of adoption.

Alex Iskold | 7 min read