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Product Launch

Product Launch

How Blowing a Whistle at 3 a.m. Meant Big Business for One Referee

Sometimes, all it takes is waking up 400 people in the middle of the night to launch your product to success. Here's how you can make customers stand up and pay attention.
Product Launch

5 Steps to Skyrocket That Great Idea Into Market Launch

It's tricky business balancing creativity with market-trend reality. Here are a few ways to make your new product launch the best it can be.
Sales Strategies

Be Like Eric Church. Focus on Your First Few Fanatics for a Big-Time Payoff.

The country singer hit pay-dirt when he secretly released his new album to his fan club members first. You should run your business the same way.
Sleep

Mattress Startup Casper Is Bringing Its One-Model-Fits-All Approach to Pillows and Sheets

'Today, Casper has moved from being a mattress company to building its own sleep environment,' the company's chief creative officer said.
launch party

Who, What, Where and Wine Are the 4 Keys to a Great Launch Party

Few people will think your product sucks when the party includes an open bar.
Web Development

Make a New Year's Resolution to Double Check Technology Decisions, Even If You're Kylie Jenner

Avoid an app crash like the one that recently befell the Kylie Jenner makeup tutorial. Here are five web development mistakes startups can't afford to keep making in 2016.
Product Launch

5 Product Launch Lessons From 'Star Wars Episode VII'

What do Princess Leia, Luke Skywalker and Han Solo have to do with your company's product launch?
Marketing

You May Have an Awesome Product, But It Won't Mean Much Without a Marketing Plan

A great marketing plan is simple and thoughtful. It starts by recognizing that one launch, one day, one event may not be enough to lead to a critical mass of adoption.
Uber

Uber Launches a New Carpooling Service in China

The service allows drivers to pick up passengers on their way to and from work.
Google

Google Launches Home Wi-Fi Router

The router, called OnHub, is the first step toward preparing for the connected home.
Public Relations

How Startups Can Take Advantage of Netflix's Early-Release Strategy

In the public-relations game, the brand that comes out first often makes the biggest splash.
Marketing

Smart Startups Learn How to Create and Manage Hype

What most entrepreneurs fail to appreciate is that even the most basic marketing takes time, money and creativity.
Apple

'A Significant Change in Mindset' Is Coming to the Way Apple Launches Products

Apple retail chief Angela Ahrendts is trying to usher in a new way for her company to handle new product launches.
Product Development

5 Steps to Developing Your Tech Product

While developing your own tech product may seem overwhelming, it is achievable -- even for non-techie entrepreneurs.
Product Launch

4 Secrets to a Successful Product Launch

Anyone can put something together and tell people to buy it, but it takes an intentional plan to do a launch right.