Product Launch: Page 4

Marketing

How to Build Buzz and Launch Your Company

Don't launch with a whisper; launch with a roar. Here's how.

Growing a Business

6 Tangible Steps to Launch an MVP Product

A lackluster response from potential customers doesn't mean you've failed -- it just means you've succeeded at understanding what the market doesn't want.

Growing a Business

3 Road-Mapping Sins That Could Kill Your Next Product

The road map is a vital part of product development. But only if it's done correctly will it save your company from a rude awakening at launch time.

Growing a Business

From Cupcakes to Muffins: How Baked by Melissa Plans to Find Sweet Success Once Again

On top of cupcakes and macarons, the New York bakery chain just added muffins to its offerings.

Growing a Business

Be Prepared for the Startup J-Curve

Don't abandon your plan the first time things don't go as expected.

Thought Leaders

The Art of Failing Well

Admitting mistakes is how we stretch and grow. Make the most of these critical learning opportunities.

Marketing

5 Mistakes That Can Destroy Your Launch

Don't let your genius product idea crash to Earth due to an avoidable marketing gaff. Heed this list and achieve lift off.

Business News

Nintendo Shares Soar as New Pokemon Mobile Game Captures Hearts

Shares in the Japanese games company surged on Friday as consumers flocked to try out its new Pokemon GO smartphone game, raising hopes that the company's long-awaited shift into mobile gaming will pay off.

Starting a Business

How Startups Can Bounce Back After a Failed First Launch

Bouncing back after you don't get the traction you need sounds so simple in hindsight. However, in the moment, it's an extraordinarily daunting task.

Technology

Now You Have An App That Takes Care Of Your Tricky Bills

Crownit launches its merchant app to streamlines the process of viewing, approving and rejecting bills on its platform.

Marketing

The PR Secrets to a Successful Soft Launch

Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test.

Technology

Droom Rolls Out ECO In Partnership With Carnation Auto

Unleashes an Army of Eco Ninjas as Droom Certified Auto Experts

Marketing

4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy

The veteran energy drink marketing master shares the secrets to getting your merchandise in the right place -- into customers' hands.

Marketing

How Blowing a Whistle at 3 a.m. Meant Big Business for One Referee

Sometimes, all it takes is waking up 400 people in the middle of the night to launch your product to success. Here's how you can make customers stand up and pay attention.

Marketing

5 Steps to Skyrocket That Great Idea Into Market Launch

It's tricky business balancing creativity with market-trend reality. Here are a few ways to make your new product launch the best it can be.