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Product Launch - Page: 4
A great marketing plan is simple and thoughtful. It starts by recognizing that one launch, one day, one event may not be enough to lead to a critical mass of adoption.
In the public-relations game, the brand that comes out first often makes the biggest splash.
What most entrepreneurs fail to appreciate is that even the most basic marketing takes time, money and creativity.
Apple retail chief Angela Ahrendts is trying to usher in a new way for her company to handle new product launches.
The process of bringing a product to market is grueling preparation for the demands of what follows.