Subscription Businesses

Business News

What the FTC’s ‘Click-to-Cancel’ Rule Means for Merchants

Subscriptions are easy to start but often difficult to cancel, leading frustrated consumers to seek chargebacks due to confusing cancellation policies. The FTC's new "click-to-cancel" rule mandates that cancellation must be as straightforward as sign-up, potentially reducing chargebacks and improving customer satisfaction.
Marketing

4 Subscription Marketing Mistakes to Avoid

There are a lot of components that go into building a subscription business — but taking care to avoid these common marketing pitfalls is an important step to laying the foundation for a successful brand fueled by customer retention and engagement.