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Strategy

How to Improve Your Subscription Business Churn Rate

Offering incentives and following up with canceled clients can significantly increase your active subscriptions.
SaaS

How to Market Your SaaS Business

Here are 5 strategies to pursue, starting with 'Marketing 101': creating a solution your target customer needs.
Failure

What Failure Taught the Founders of One Subscription Startup

Every flop is worthwhile. Here, how a dead-end subscription startup shaped its founders.
Innovation

Birchbox Is Redefining the Future of Retail in More Ways Than One

This innovative subscription service demonstrates a different mode of company-building and leadership with an inventive female CEO at the helm.
Subscription Businesses

Which Has the Brighter Future, Apple or Amazon Web Services?

There is a limit to the number of things you can manufacture, move and sell. Cloud services don't have those limits.
Subscription Businesses

There's Now a Startup to Help You Cancel All Those Subscriptions

When this entrepreneur discovered he'd been paying a monthly subscription fee to an airplane Wi-Fi provider for months, he was so annoyed that he started a company.
Subscription Services

Attract Investors Using a Subscription Model

Would switching to a subscription model work for you? If yes, jump at the chance and do it right.
Subscription Businesses

Should You Offer Premium Content, or No? The Publisher of 'Foundr' Weighs in.

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Subscription Businesses

To Build a Subscription Startup, Streamline Your Service

The founder of a startup offering jet-setters unlimited flights says simplifying customer service is the best luxury for his target market.