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Marketing Strategies

How to Ask Survey Questions for Maximum Marketing Benefit

A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.
Careers

Here Are the Most Fulfilling Careers in the U.S.

Guess what? They all lend well to entrepreneurship.
Networking

Take This Survey to Help Determine What Makes a Great Networker Today

A survey of business leaders 20 years ago identified five traits of the best networkers. Is that relevant with ubiquitous smartphones and social networks?
Experimental marketing strategies

How Do You Measure the Impact of an Experience?

Experiential marketing campaigns are designed to engage consumers so they become part of the show. What comes next could be anybody's guess.
Rankings

People Loved Interviewing at These Companies. Here's What You Can Learn From Them.

From Sherwin-Williams to J. Crew to Walt Disney Company, check out these companies that candidates ranked the top best places to interview at.
Employee Morale

This Country Has the Happiest Employees in the World

A recent survey reveals the happiest and least happiest countries polled from workers of the world's 15 largest economies.
Customer Loyalty

Analyzing the Science Behind Customer Loyalty

Four tools to put the power of Big Data to work when it comes to building a robust and loyal customer base.
Reward Programs

For Frequent Fliers, Using Miles Is Getting Easier

According to the latest Switchfly Reward Seat Availability Survey of more than 7,000 domestic and international flights that are scheduled from June through October, 76.6 percent offer reward seats.
The Government

Half of Small-Business Owners Think Government Should Help More

An annual survey of sentiment among the owner of small businesses finds only one in four thinks the government is doing enough for business.
Commutes

These Cities Have the Worst Rush Hour Traffic

If you have a business meeting in these locations, be sure to leave yourself plenty of extra time.
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