Video Marketing

News and Articles About Video Marketing

6 Mistakes to Avoid When You Make a Promotional Video
Video Marketing

6 Mistakes to Avoid When You Make a Promotional Video

Video's job isn't to educate; it's to initiate a personal connection or start a conversation with the customer.
Zach Cutler
How to Create a Viral Video Smash Hit
Viral Marketing

How to Create a Viral Video Smash Hit

If your video can evoke a positive emotion that can be tied back to your brand, you're on the right path.
Nathan Chan
Use Video Education Campaigns to Grow Your Business
Communication Strategies

Use Video Education Campaigns to Grow Your Business

Video marketing is a key way to draw attention to your skills, leverage your credibility, and provide thought leadership.
Jill Schiefelbein
10 Top Live Video Influencers to Follow
Influencers

10 Top Live Video Influencers to Follow

Video is a nascent marketing channel that, when combined with influencers, is certain to be powerful.
Cynthia Johnson
5 Tips on How to Explain a Business to the Masses With Video
Video Marketing

5 Tips on How to Explain a Business to the Masses With Video

One of the easiest ways for businesses to harness the power of video is through animated "explainer" videos.
Seth High
How to Engage Your Customers and Employees Using Social Media and Live Streaming
Video Marketing

How to Engage Your Customers and Employees Using Social Media and Live Streaming

Author Jill Schiefelbein chats with two members of the social business team at Southwest Airlines, who talk about how to use livestreaming to highlight your customers and employees.
Jill Schiefelbein
4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand
Video

4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand

Elon Musk used video to break down barriers. So did YouTube's Susan Wojcicki, and PepsiCo's Indra Nooyi. You can, too.
5 Things You Should Know About the New Age of Video Marketing
Video Marketing

5 Things You Should Know About the New Age of Video Marketing

Video marketing is taking over the content world. Don't miss out.
Calvin Wayman
How to Create Videos that Sell without Selling
Growth Strategies

How to Create Videos that Sell without Selling

Author Jill Schiefelbein chats with Alex Charfen, CEO of Charfen, about the one thing you can do to make better livestream videos that convert.
Jill Schiefelbein
6 Steps to Creating the Perfect Marketing Video (Infographic)
Marketing Strategies

6 Steps to Creating the Perfect Marketing Video (Infographic)

How any company can make an impactful video, based on science and experience.
Eric Hinson
How to Make Room for Video in Your Content Strategy
Video Marketing

How to Make Room for Video in Your Content Strategy

Start small, focus on quality and use modern methods to get the most out of this powerful communication tool.
Samuel Edwards
4 Keys to Creating the Video Ad Your Business Needs
Video

4 Keys to Creating the Video Ad Your Business Needs

Distributing a message is easier via video than with other media, including your website. The catch is, that video has to be good.
Hope Horner
This Viral Marketing Video Reached 250 Million Views in Just 48 Hours
Viral Videos

This Viral Marketing Video Reached 250 Million Views in Just 48 Hours

The creators behind some of the most viral videos online explain how you can make your own marketing videos just as sensational.
Jason Fell
How to Create Video Content Without Being on Camera
Video Marketing

How to Create Video Content Without Being on Camera

Try something new in 2017 and add video content to your marketing strategy.
Michelle Held