News and Articles About Video Marketing
Video's job isn't to educate; it's to initiate a personal connection or start a conversation with the customer.
If your video can evoke a positive emotion that can be tied back to your brand, you're on the right path.
Video marketing is a key way to draw attention to your skills, leverage your credibility, and provide thought leadership.
Video is a nascent marketing channel that, when combined with influencers, is certain to be powerful.
One of the easiest ways for businesses to harness the power of video is through animated "explainer" videos.
Author Jill Schiefelbein chats with two members of the social business team at Southwest Airlines, who talk about how to use livestreaming to highlight your customers and employees.
Elon Musk used video to break down barriers. So did YouTube's Susan Wojcicki, and PepsiCo's Indra Nooyi. You can, too.
Video marketing is taking over the content world. Don't miss out.
Author Jill Schiefelbein chats with Alex Charfen, CEO of Charfen, about the one thing you can do to make better livestream videos that convert.
How any company can make an impactful video, based on science and experience.
Start small, focus on quality and use modern methods to get the most out of this powerful communication tool.
Distributing a message is easier via video than with other media, including your website. The catch is, that video has to be good.
The creators behind some of the most viral videos online explain how you can make your own marketing videos just as sensational.
Try something new in 2017 and add video content to your marketing strategy.