Video Marketing

The best franchise videos don't just inform, they connect emotionally. To capture those kinds of stories, you need to do more than just scripted interviews and staged office shots.

The allure of quick solutions like AI-generated faces and stock footage is stronger than ever. But as tempting as it may be to take these shortcuts, are you willing to sacrifice authenticity for convenience?

Storytelling triggers the release of oxytocin, a hormone associated with empathy and trust, fostering a deeper emotional connection with the brand. Let's dive into that.

Future proof your podcast and attract more sponsors

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Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.

When facing struggles and setbacks, dream big, embrace your true self, and disregard any limits others impose on you. Ultimately, what truly counts is the effort you put into achieving your goals.

Getting the most from a trade show audience requires a strategic approach, so follow this advice from an industry insider.

'Barbie' reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here's how their marketing team pulled it off.

Video marketing is in demand, and it doesn't have to cost a ton to create solid content with terrific reach and impact.

Knowing where to focus your effort will help you in many ways.

We remember to analyze who we are up against in our niche and forget the rest of it: the whole wide web fighting for our prospect's attention.

Explainer videos make complex topics more understandable, elicit strong emotional responses and increase brand recognition through visual storytelling.

You'll learn how to create content, craft YouTube marketing materials, build your channel, and more.

TikTok, YouTube Shorts and Instagram Reels have billions of users and immense potential for digital marketers and businesses. However, there are several typical mistakes to avoid in order to fully leverage the power of vertical video.

Deploying different types of content can help you close more franchise sales. Here's how.

Save big on the Pivo Pod Lite with advanced motion tracking.

Trends are a great way to go viral. Here are a few tips on how to use trending sounds to boost your short-form content.

Video is essential for every consumer brand. Here's how to create a compelling video for your brand and why it matters.

These strategies will help you win and position yourself and your company in the best way this year.

Harnessing the power of this tool will save you stress and planning while simultaneously allowing you to be in many places.