News and Articles About Video Marketing
Video is here to stay! If you want to beat the competition and stand out in the crowd, video marketing might be your holy grail.
From AI to new payment-system approaches, these tactics can work across a broad range of companies and business models.
Our cultural fixation with video means learning some new skills to take advantage of a powerful new marketing channel.
Video accounts for approximately three-quarters of all web traffic. Get started with platforms that make it easy to package high-quality visuals and distribute across multiple channels.
As video marketing becomes common, consumer look for better technical quality and lose interest when they don't find it.
Capitalize on the web's fastest growing advertising medium.
Getting in front of camera can be very intimidating, but it doesn't have to be.
Video's job isn't to educate; it's to initiate a personal connection or start a conversation with the customer.
If your video can evoke a positive emotion that can be tied back to your brand, you're on the right path.
Video marketing is a key way to draw attention to your skills, leverage your credibility, and provide thought leadership.
Video is a nascent marketing channel that, when combined with influencers, is certain to be powerful.
One of the easiest ways for businesses to harness the power of video is through animated "explainer" videos.
Author Jill Schiefelbein chats with two members of the social business team at Southwest Airlines, who talk about how to use livestreaming to highlight your customers and employees.
Elon Musk used video to break down barriers. So did YouTube's Susan Wojcicki, and PepsiCo's Indra Nooyi. You can, too.