The Big Sell Companies of all sizes are courting the hottest market of the '90s--homebased entrepreneurs.

Companies of all sizes are courting the hottest market of the'90s--homebased entrepreneurs.

A powerful combination of forces--new technologies, corporatelayoffs and a desire to simplify life--has fueled the tremendousgrowth of homebased businesses. Those entrepreneurs who run theirbusinesses from home have needs that have become the underpinningof a huge consumer market.

Numerous companies, from insurance businesses totelecommunications giants, are trying to target their products andservices toward the more than 31 million homebased business owners.Some of these firms have been marketing to the industry for years;others simply know a good business move when they see one.