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Heads Up Part II

Sure Bets

What's got Lowenstein so excited--and should catch the ear of any CD-loving entrepreneur--is that while most of his early business has involved creating custom orders for corporations, the former MTV Networks and Time Warner marketer believes the consumer market is still wide open. He's shaping his own line of CDs, puzzles, greeting cards and tickets for special events. And yes, the CDs still sound good.

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This article was originally published in the December 1997 print edition of Entrepreneur with the headline: Heads Up Part II.

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