Hiring Stay-at-Home Moms

Looking to hire? Hire stay-at-home moms.
This story first appeared in the January 2007 issue of Entrepreneur. To receive the magazine, click here to subscribe.

Your best talent pool is closer to home than you think: Well-educated Gen X moms with impressive resumes are leaving the work force to raise children, but they're keeping a toe in the work waters. "Our research shows that two out of three stay-at-home moms are generating some kind of income," says Maria Bailey, a Pompano Beach, Florida, expert on the mom market and author of Marketing to Moms.

Gen X work-at-home moms are highly skilled, flexible, cost-effective labor. "I'm just floored by the resumes we get," says Allison Karl O'Kelly, founder of Atlanta-based Mom Corps, which matches companies with moms looking for part-time or project-based work. "Seventy-five percent have worked at top firms or Fortune 500 companies at the manager or director level."

Local parenting magazines, Craigslist, or "mom sites" such as http://www.hbwm.com and http://www.momsmakingmoney.org can help companies connect with moms. K-12 schools might help you get the word out, too. "Network among moms who have children in the first grade or fifth grade," Bailey suggests. "These are the times in a mom's life when they suddenly have more time in their day."

Chris Pentilla is a freelance journalist in the Chapel Hill, North Carolina, area.

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