Plastic Players

That Was Then

60's
Hot to wear: Dark suit, white shirt, rep tie
Hot to carry: Hard-sided briefcase
Hot to drive: Chevy or Ford sedan
Hot to order at a business lunch: Steak, 2 or 3 gin martinis
Hot networking: The bar

70's
Hot to wear: Wide-lapel suit, pastel shirt, loud tie
Hot to carry: Calculator
Hot to drive: Sports car
Hot to order at a business lunch: Steak, 2 or 3 gin martinis
Hot networking: The tennis court

80's
Hot to wear: Men - designer suit, suspenders, power tie.
Women - skirted suit, floppy bow tie, pearls.
Hot to carry: Filofax
Hot to drive: BMW
Hot to order at a business lunch: Salad, Perrier
Hot networking: The golf course

90's
Hot to wear: "Business Casual" - Khakis, no tie
Hot to carry: Cell Phone
Hot to drive: Sports Utility Vehicle
Hot to order at a business lunch: Iced tea, fish... and steak
Hot networking: The gym

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This article was originally published in the May 1999 print edition of Entrepreneur with the headline: Plastic Players.

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