Want to cash in on the growing wedding industry? Here are 43 ways you could get involved.
From Popping the Question to Picking the Gown
Plan the perfect proposal. Many grooms are looking for a memorable way to get down on one knee. By acting as their advisor, ego-booster and source of inspiration, your goal is to create the most romantic, personalized proposal. You can get as creative as their budget allows, including proposing in a hot-air balloon or at the top of the Eiffel Tower.
Sell conflict-free diamond engagement rings. Once grooms-to-be have the proposal planned, the ring education process begins. And they're doing their research. Many brides and grooms are becoming more interested in conflict-free diamonds. There currently aren't many diamond retailers who offer them exclusively, so you might be able to fill this niche before it's saturated.
Write a bridal planning guide. It's definitely been done before; just peruse the aisles of your local bookstore, and you'll find a plethora of wedding advice and planning books. But brides are always searching for ways to save money or differentiate their weddings from others, so if you can bring something new to the genre, go for it.
Create invitations and save-the-date cards. The first impression of any wedding is made when the save-the-date card arrives in the mailbox. Then, the invitation indicates the theme and overall feel of the celebration. For this business, you should have some graphic experience and access to a professional printer.
Become a wedding calligrapher. Once you master the art of calligraphy, this business doesn't have much overhead. Though some brides have their envelopes printed, calligraphy is still the traditional way of addressing wedding invitations. Services include personalizing the inner and outer envelopes of the invitation, as well as place cards, menus and programs. The going rate for a handwritten invitation set is about $4.
Manage bridal registries. According to the experts at WeddingChannel, people spend between $3 billion and $5 billion each year on bridal registries. A majority of that money is spent at department store chains like Macy's, but what about smaller stores? Give smaller retailers a national online presence for their bridal registry offerings by including them on your website. This service also allows brides to find everything they need in one spot.
Become a wedding planner. Bridal consulting is also big business. Companies like eLearners.com offer online bridal consultant programs, so you can become certified from home. Then, a company like WedAlert.com can help you by matching engaged couples with local wedding professionals.
Start a marriage preparation course. Couples may think love is all they need. But a marriage preparation course is invaluable to couples before they take the next big step. If you and your partner have a loving, long-lasting relationship and are willing to share your triumphs and tragedies, this business could end up making a difference in countless marriages.
Offer bridal boot camp. From the moment a bride-to-be puts the ring on her finger, she's probably already thinking about how she's going to fit into the perfect dress. That's where you come in. By offering fitness training and dietary advice, you can fill a growing niche of the wedding industry. Other popular aesthetic treatments include teeth whitening, cellulite-reduction therapy and hair removal.
Give private dance lessons. When it comes to dancing, people tend to either love it or hate it. For engaged couples in the "hate it" category, private dance lessons could help create a simple, yet elegant first dance. You can even offer classes for the entire wedding party, so they'll be ready to hit the dance floor on the big day.
Organize on-location spa parties. As the wedding day approaches, brides and their bridesmaids are in need of some R&R. So why not bring the spa to them? Provide massages, pedicures and manicures, but don't forget the mimosas. Along the same lines, "passion parties" are also a popular "girl's night in" event in lieu of a bachelorette party.
Become a wedding apparel retailer. Roney estimates brides spend an average of $2,000 on their bridal gown. But she points out that today's brides are moving away from traditional gowns and looking for something more sophisticated with a touch of color. Some brides are also splurging on a second wedding dress. Typically, they'll go for a more formal look for the ceremony, then change into a sexier version for the reception. So far, there aren't many retailers specializing in the latter dress style, so this is an area you could tap into.
Create pet wedding apparel. Don't forget the pets. Pet boutiques can stake their claim in the wedding industry as pet wedding experts. With more and more Americans choosing to include pets in their wedding celebrations, it's a growing market. The wedding ceremonies of celebrities like Gwen Stefani, Tori Spelling and Adam Sandler all featured their canines.
Design bridal jewelry and accessories. Once they've found the perfect dress, brides want to accessorize with the perfect tiara, veil, necklace, earrings, purse and shoes. An online site offering all of the above would be a nice one-stop shop. Or, if making necklaces and earrings is your forte, focus on that. You can also ask local bridal shops to display your jewelry at trunk shows.
Get creative with bridesmaid and groomsmen gifts. When rehearsal night comes around, it's time for brides and grooms to say thank you to their bridal party. But what do they give them? Typically, brides and grooms want to personalize gifts based on a person's personality and hobbies. By specializing in finding individualized gifts, you could save the engaged couple a lot of time and energy.