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Direct marketing is the workhorse of small businesseseverywhere. So chances are, your own marketing plan will includesending some form of direct mail to prospects. But how much do youreally know about the technical side of buying direct-mail lists? Awell-qualified list is critical to the success of your campaign andcan contribute several percentage points toward a positiveresponse.
To make sure your next direct-marketing effort gets maximumresults, here are answers to four of the questions most frequentlyasked about lists.
1. What kinds of lists are available?
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