Prime Timers

Elemental Intrigue

More ways small beverage entrepreneurs can take on con-stituents big guys won't touch:

  • Try no preservatives, like Reed's Extra Ginger Brew, brewed from roots and fruits.
  • Use fun and interactivity, like Orbitz does with its floating, multicolored gellan gumballs.
  • Get offensive: Skeleteens Counter-Culture Sodas boast such drinkables as Rat Bastard Root Beer (tastes like a son-of-a-bitch) and Love Potion #69 (an arousing carbonated drink).

Contact Sources

Brazilian Amazon Wildlife Society, (888) 439-2295,

Business Plans International, 400 E. 58th St., New York, NY 10022, (212) 753-0555

Marketing Intelligence Service, (716) 374-6326, ext. 28,

Real Things Distribution Co., (888) 273-4152,

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This article was originally published in the March 2000 print edition of Entrepreneur with the headline: Prime Timers.

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