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All Well and Good A healthy workplace means keeping your employees' minds and bodies happy.

By Karen E. Spaeder

Opinions expressed by Entrepreneur contributors are their own.

For John Roberson, motivating his 32 employees to be healthy is often as simple as rewarding them with a pair of cowboy boots. "We define wellness more liberally than others might," says Roberson, 43, president of Advent, a Nashville, Tennessee-based experiential marketing firm.

"It's about more than the physical; it's the whole person. So we encourage those things that will help not only [employees'] physical health, but their emotional well-being, too."

For one employee, the incentive was indeed a pair of cowboy boots; other rewards have included anything from guitar or yoga lessons to time with a personal trainer and even paid time off to build orphanages in Central America. "We tailor our rewards around our employees' interests," says Roberson, who purchased 20-year-old Advent in 2000 and has since grown the company's sales to an estimated $7 million in 2008.