Connecting Nonprofits With Pro Bono Help Many nonprofits can't afford the help of designers and copywriters. CrowdSpring's volunteer program offers a solution.
By Gwen Moran •
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As the photojournalists' organization In Our Own Backyard made plans to launch AmericanPoverty.org, co-founder Steve Liss knew the project would require an attention-getting logo. Since the nonprofit group had limited financial resources for the photography project, Liss turned to the Give Back program from Chicago-based crowdSpring, an online marketplace that helps companies hire creatives, to get some pro bono assistance.
"About 140 designers submitted logos, and the quality of the work was so strong that it made the final decision very difficult," Liss says. The group ultimately chose a logo from a London-based designer.
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