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Business In Transformation

Ditch Cold Calls. Why Content Is King (Infographic)

These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line.

These days, your customers prefer online information.

Some 329 million people read blogs each month, and 27 million pieces of content are shared each day. That's why "content marketing" – a catch-all phrase that refers to how a brand might delivering custom content though its website and social channels – is key to building relationships and loyal customers.

The infographic below shows that people spend more than 50% of their time online reading content and an additional 30% of their time on social media, where the content is being shared. Clicks from share content are five times more likely to result in a purchase. (The data comes from a variety or sources, including Hubspot, Content Marketing Institute and iContact.)

The research finds that the greatest amount of content is being shared across the following:

  • 93% email
  • 89% social networks
  • 82% blogs
  • 81% message boards

Instead of cold calling customers, today's businesses are making customers come to them through content marketing. For more, check out the infographic below.

Click to Enlarge+

Why Storytelling Is the Secret to Getting Noticed Online

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