Building and maintaining customer relationships is a vital part of growing your business, but it's easy to let it fall by the wayside amid the daily grind. Take advantage of the summer slowdown to improve your approach to generating customer leads.

One step may be to simplify the contact form on your website. According to research compiled by ReachLocal, an online marketing firm, contact forms with three fields convert 25 percent of leads into paying customers.

For more on how to improve your customer lead management, take a look at the infographic below.

 

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5 Ways to Turn Customer Leads Into Cash (Infographic)