If you've been dying for a way to go beyond the hashtag to group tweets around specific topics, Twitter has your answer. Today, the company has announced Custom Timelines, a new feature that allows users and brands to organize tweets around specific topics into dedicated timeline feeds.
So, say you want to organize tweets around a specific event or topic that's related to your company, custom timelines should enable you to do that. Twitter says you can choose the tweets to add to these timelines either by hand or via Twitter's API.
One example Twitter cited is The Voice host Carson Daly's custom timeline that's tied to the TV show. He created it, Twitter says, as a companion to the competition that's airing tongiht.
Twitter says the custom timelines feature will start rolling out to TweetDeck users over the next few days.