To work, everyone knows the Affordable Care Act needs young people to sign up, and the White House has been spending heavily to target millenials and others to at least start a conversation about enrolling in Obamacare.
But its latest attempt seems to be falling on deaf ears.
Here was this morning's tweet, from the official account of the president.
What follows is a parade of snark, most from the very target audience the president is trying to reach...
@BarackObama Words are simply inadequate to describe the spiral galaxy sized suck of that tweet. Yet I will persevere.— Hugo Hackenbush (@MangyLover) December 17, 2013
@BarackObama ...and the winner for most hilarious Tweet of the week.— Tim Morris (@TimMorrisUSA) December 17, 2013
So, marketers and branding experts, weigh in: Helpful or not?