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Is This the Worst Twitter Pitch for Obamacare Ever?

To work, everyone knows the Affordable Care Act needs young people to sign up, and the White House has been spending heavily to target millenials and others to at least start a conversation about enrolling in Obamacare.

But its latest attempt seems to be falling on deaf ears.

Here was this morning's tweet, from the official account of the president.

What follows is a parade of snark, most from the very target audience the president is trying to reach...

So, marketers and branding experts, weigh in: Helpful or not?

Related: Still Sorting Through Your Company's Health-Care Options? We Can Help

Ray Hennessey is Editorial Director of Entrepreneur.com.

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