Too Sexy

Cho Phillips, 29

Brides across the nation are breathing a little easier these days. Thanks to Phillips, executive director of Lovegevity.com, a relationship resource, including an online bridal service, brides are having their cake and eating it, too. Since Phillips founded the Durham, North Carolina-based site in 1997, originally called USBridalGuide.com, brides-to-be have been going online any time, anywhere to plan the big day.

Phillips' inspiration for USBridalGuide.com came in 1997, when she was learning HTML. She mentioned her idea to a friend who was planning a wedding, and "[it] blossomed from there."

After planning a wedding for a client with breast cancer, Phillips donated a portion of the earnings to the American Cancer Society. Juggling the responsibilities of wife, mother and entrepreneur has proved crazy, but Phillips sticks to a strict schedule. And as far as the whole sexy thing, she says she finds confidence alluring. "I like to associate with entrepreneurs who are out to achieve their goals, whether they do it or not."

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This article was originally published in the October 2000 print edition of Entrepreneur with the headline: Too Sexy.

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