Promo Power

Why Promotional Items?

More technically known as promotional marketing products or ad specialty items, they're often referred to as tchotchkes (pronounced chotch-keys). And there are no rules to what you choose-just find something that will successfully get your company's name and mission into the heads of customers.

If you own a financial service, a good fit might be pocket-sized solar calculators. Or, if you have a car-repair shop, you could give away tire pressure gauges imprinted with your logo and phone number. A popular choice for Internet-related businesses is mousepads with a logo and URL. Seasonal tchotchkes include fleece vests and beach towels.

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This article was originally published in the November 2000 print edition of Entrepreneur with the headline: Promo Power.

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