Promo Power

Working With A Vendor

When selecting a vendor, choose one who will collaborate with you and not just throw you a catalog of products to look through. Reputable and useful vendors will want to discuss the best product for your situation and should have creative suggestions.

Promotional product vendors will manage the production process for you. They generally act as brokers, receiving the merchandise from a third party. As you work with your chosen vendor, pay special attention to the visual appearance and quality of your promotional marketing item, including its look or your logo. Samples should be readily available for you to inspect firsthand before you finalize your decision. Some vendors offer a limited selection of gifts or an array of products from third-party vendors. If your vendor deals with third parties, make sure they aren't charging above retail for their products. You can also work with a service that will manage the program and supply the rewards.

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This article was originally published in the November 2000 print edition of Entrepreneur with the headline: Promo Power.

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