Promo Power

Most Popular Promotional Items

Item categoriesMost popular promotional itemAverage price per item*
Apparel100% cotton T-shirt in multiples of 12$5-$8 (orders usually in multiples of 12)
Automotive accessories16-ounce stainless steel travel mug$10
Buttons/badges/ribbonsbusiness-card-sized magnet stickers/magnets$.20-$.30
Calendarsweekly desk planner$25-$30
Computer productsstandard-sized mousepad$3-$5
Desk/office/business accessoriessticky notes, 25 sheets$1-$2
Electronic devices and accessoriescredit-card-sized pocket calculator$2-$3
Food giftsglass candy jar (11-16 ounces) filled with candy$5-$6
Games/toysstress balls, basic round, 3 inches, solid color$1-$1.50
Glassware/ceramics11-ounce ceramic coffee mug$1-$2
Houseware toolssmall plastic flashlight$4-$5
Personal/pocket-purse productssmall Swiss Army knife$15-$18
Sporting goods/leisure products/travel accessoriesFrisbee$1
Textilesall-purpose canvas tote bag$3-$5
Writing instrumentsbasic ballpoint pen$.50-$1

* Most vendors require a minimum order; we based our prices on a minimum order of 100. Pricing for products is figured before any printing. Expect to pay $35-$75 per order for setup charge. (The range reflects the different methods of logo printing.)

Mie-Yun Lee is the founder and editorial director of, a premiere online marketplace for growing businesses. Diane O'Brien contributed to this article.

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This article was originally published in the November 2000 print edition of Entrepreneur with the headline: Promo Power.

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