This ad will close in

For Just Peanuts?

Scooter Happy

What: Colorful decals for scooters
Who: Tania Calley of Brennick Inc.
Where: Laguna Niguel, California
When: Started in 2000

Tania Calley has to be the coolest mom on the block. Since founding her business last April, she's brightened neighborhoods nationwide with her Scooter Tattoos, a line of colorful decals for inline scooters. The idea originally struck Calley, 35, as a way to set her son's scooter apart from others in the neighborhood.

Available in six fun patterns-like Aloha Red and Flower Power Blue-the easily removable decals retail for about $8 each and are sold at toy and sporting goods stores. Profits are rolling in, and Calley expects $100,000 in 2001 sales.

"It's all about timing and keeping things fresh," Calley says. "I was quick to act."

Contact Source

« Previous 1 Page 2

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the September 2001 print edition of Entrepreneur with the headline: For Just Peanuts?.

Loading the player ...

How to Stand Out in a Crowded Marketplace

Ads by Google

0 Comments. Post Yours.

Most Shared Stories

The 3 Attributes to Look for in Top Talent
5 Key Characteristics Every Entrepreneur Should Have
14 Books Every Entrepreneur Should Read in '14
Steve Jobs' 13 Most Inspiring Quotes
How to Change Your Beliefs and Stick to Your Goals for Good

Trending Now