Oklahoma City. Columbine. September 11. Every once in a while, we are reminded life is unpredictable. And if you're responsible for employees and customers, you've come to the conclusion that it's never a bad idea to imagine the unimaginable.
Two authors did just that in what was considered a humor book
before September 11. Joshua Piven and David Borgenicht's
Worst Case Scenario Handbook advises
readers on everything from delivering a baby in a cab to dodging
bullets. One day, Piven and Borgenicht might get around to writing
such a handbook for entrepreneurs. As unlikely as it is that your
business will be in the line of terrorist fire, your company might
be in the path of a tornado. No matter how remote or ridiculous the
odds seem to you, it's time to start thinking about a
contingency plan. Here are a few situations to consider.
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This article was originally published in the July 2002 print edition of Entrepreneur with the headline: The Worst That Could Happen.
The Biggest Business Challenge: Your Insecurity?