Inside the February 1998 Issue
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How To: Find The Perfect Location

6 factors to consider before setting your site

House Calls

Build a profitable home-inspection service from the ground up.

Rush Hour

Consumers demanding instant graification warn businesses it's now or never.

Spread The Word

When your customers talk...people listen. So why aren't more business owners using the cheapest and easiest form of advertising?

The New Bottom Line

The one minute manager tells entrepreneurs what it takes to have a successful company.

To Lease Or Not To Lease?

That is the question. Equipment leasing makes Hamlets out of most entrepreneurs.

Leap Of Faith

Think there's nothing to buying a business? Then we've got a piece of the Brooklyn Bridge to sell you.


Bright Ideas

How Much Is Too Much?

When it comes to shipping and handling charges, there are no rules.
Business Beat

Word On The Street

Billion-dollar discount retailers are storming into Main Street America. Is your business safe?
Entrepreneurial Woman

Like Father, Like Daughter

Women are running family businesses in record numbers.
Fast Track

Street Wise

His educational games inspire at-risk kids.
Global Smarts

The Road Less Traveled

Don't disregard the potential of developing nations.
Travel Smarts

Flying Higher

News for entrepreneurs on the go.
Young Entrepreneur

Toy Story

Running an action figure business is more than just fun and games.

Testing The Waters

Low-cost test-marketing strategies.
Money Matters

Cut It Out

Start-up savings, effective invoices.

Shower Smarts

You can sell: travel games, pet massage brushes, door guards.
Small Talk

Giving Wisely

Weekend businesses, playing with your food.
Software Solutions

Making Contact

Contact managers organize your business encounters.
Whats Your Problem

Q & A

Our experts solve your start-up problems.
Youre The Boss

Speak Up!

Public speaking techniques for promoting your business
Special Events

Special Events

Mark Your Calendars
Whats Hot

House Calls

The prognosis is good for mail order health-care companies.
Capitol Issues

Zone Defense

New ammunition for entrepreneurs fighting property wars.
Family Business

Estate Of Affairs

Get relief in estate taxes under the new tax law.
Leading Edge

Method To The Madness

Expanding your business is stressful - but deciding how to do it is a solid first step.

Got It Covered?

Make no mistake - liability insurance is important from the very beginning.
Management Smarts

Hire Power

Anticipating extra work? Line up employees before you need them.
Staff Smarts

Up For Review

Do you really need to give employees performance evaluations?
Advertising Workshop

Shape Up

Are you getting the best workout from your promotional mailings?
Guerrilla Marketing

Mind Over Matter

Sigmund Freud and B.F. Skinner may be dead, but they can still help your business.
Marketing Edge

Reel Of Fortune

How you market a video depends on more than your budget.
Marketing Smarts

Private Party

Savvy ideas to boost sales.
Sales Success

What Luck?

When it comes to business, luck helps those who help themselves.
Fund Smarts

One-Two Punch

Choosing between growth and income? This fund packs 'em together.
Money Smarts

Lighten Up

Money-management strategies.
Personal Finance

What's Your Bag?

You may prefer stocks, bonds or cash, but asset allocation is your best bet for the long haul.
Raising Money

Ready, Set...

Be prepared when seeking capital - or you'll never get off the starting block.
Stock Smarts

Crime Pays

With that notion, one company has found prison.
Tax Talk

Fill In The Blanks

Planning to hire a new employee? Better sharpen your pencil.
Opportunity Article

Power Of Attorney

Naming your business and hiring a lawyer.
Opportunity Article

Full Speed Ahead

The 103 fastest growing franchises.
Opportunity Insider

Know Your Limits

Franchise and business opportunities at a glance.
Business Bytes

Just Browsing

Depending on the information you need, the Internet isn't always your best bet.
Business Software

The Big Idea

Getting your software concept to market.
Buyers Guide

Going For Seconds

Looking to buy a new PC? The Pentium II will get your business up to speed.
Tech Smarts

Know The Code

The latest in modern technology.
Web Smarts

On Guard

What's hot on the World Wide Web.
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