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Mr. Rooter

2014 Franchise 500
#427
At a Glance

Products & Services: Plumbing, drain and sewer cleaning

Number of Locations: 325

Total Investment: $80.1K - $188.8K

Founded: 1968

Began Franchising: 1972

About Mr. Rooter

Established in 1968, Mr. Rooter provides full-service plumbing and drain cleaning to both residential and commercial customers at more than 200 locations in the U.S. and Canada and nearly 100 locations internationally. Mr. Rooter began franchising in 1972 and is a subsidiary of The Dwyer Group.

Franchise Units

Year U.S. Canadian International Company Owned
2014 204 26 95 0
2013 214 25 90 0
2012 232 26 95 0
2011 240 26 87 0
2010 259 25 97 0
Where Seeking Franchisees: Franchisor is seeking new franchise units in the U.S.,Australia/New Zealand, Canada, Western Europe.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $80,125 - $188,800
Franchise Fee: $31,000
Ongoing Royalty Fee: 5-7%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: 25% off franchise fee
Financial Requirements
Net Worth: $200,000
Liquid Cash Available: $50,000
Operations
Franchise can be run from home. Number of employees needed to run franchised unit: 5 - 6. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 5 days. At franchisee's location: Varies. Four regional meetings per year; annual reunion
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks, National media,
Other marketing support: Intranet, social media

Franchise Ranking History

Franchise 500®: #427 (2014), #309 (2013), #308 (2012), #122 (2011), #139 (2010),
Fastest-Growing: #91 (2010),
Top Home-Based: #85 (2013), #94 (2012), #32 (2011), #38 (2010),
America's Top Global: #170 (2014), #163 (2013), #103 (2011), #112 (2010),

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