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Entrepreneur: Start & Grow Your Business

La Salsa Fresh Mexican Grill

Fresh Mexican grill

Background

Founded: 1979 Franchising since: 1989
Howdy Kabrins founded La Salsa, a chain of fresh-Mex restaurants, in Los Angeles in 1979. La Salsa restaurants are located in malls, strip centers and Las Vegas casinos. There are also freestanding La Salsa locations with drive-thrus. Each restaurant sells items such as burritos and tacos made with chicken, steak, shrimp and Mahi Mahi.
5900A Katella Ave., #125
Cypress, California 90630
Phone:
(805)495-4704


Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2008 46 0 0 53
2007 -- -- -- --
2006 -- -- -- --
2005 39 0 0 61

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, United states, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming

Exclusive territories available.
Territory size: 25,000 population, heavy pedestrian traffic

Costs and Fees

Total investment: $400K-1M
Franchise fee: $50K
Ongoing royalty fee: 5%
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No No
Startup Costs No No
Equipment No No
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Net worth requirement: $400K/store
Cash liquidity requirement: $125K/store
Business Experience:
  • Industry experience

Operations
  • 80% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 12
  • Absentee ownership of franchise is NOT allowed.

Training and Support

Training
  • 6 weeks management training & at grand opening

Ongoing Support
  • Meetings
  • Toll-free phone line
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • Co-op advertising
  • Ad slicks