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At a Glance
Products & Services: Fast-casual pizza & grill restaurant
Number of Locations: 86
Total Investment: $191K - 787K
Founded: 1959
Began Franchising: 1969
Private Owned
About Straw Hat Pizza
Straw Hat Pizza was founded in 1969 in San Leandro, California. It began franchising that same year and has locations throughout the United States. It is based in San Ramon, California.Called Straw Hat Cooperative Corp., the company is not a typical franchisor, but a cooperative made up of many independent pizza restaurants. Members pay royalties to the cooperative and in return, receive marketing materials, better deals with suppliers, and ingredients and packaging manufactured by the cooperative.
Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2011 | 85 | 0 | 0 | 1 |
| 2010 | 76 | 0 | 0 | 1 |
| 2009 | 61 | 0 | 0 | 0 |
| 2008 | 53 | 0 | 0 | 0 |
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Startup Costs, Ongoing Fees and Financing
Total Investment: $191,000 - $787,000
Franchise Fee: $35,000 - $40,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Franchise Fee: $35,000 - $40,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $300,000
Liquid Cash Available: $100,000
Operations
20% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 20 - 20. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators).| Financing Type | In-House | Third Party |
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How This Franchise Supports Franchisees
Training: At franchisee's location: 4 weeks.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives,
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,
Franchise Ranking History
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