Straw Hat Pizza

At a Glance

Products & Services: Fast-casual pizza & grill restaurant

Number of Locations: 86

Total Investment: $191K - $787K

Founded: 1959

Began Franchising: 1969

About Straw Hat Pizza

Straw Hat Pizza was founded in 1969 in San Leandro, California. It began franchising that same year and has locations throughout the United States. It is based in San Ramon, California.

Called Straw Hat Cooperative Corp., the company is not a typical franchisor, but a cooperative made up of many independent pizza restaurants. Members pay royalties to the cooperative and in return, receive marketing materials, better deals with suppliers, and ingredients and packaging manufactured by the cooperative.

Franchise Units

Year U.S. Canadian International Company Owned
2011 85 0 0 1
2010 76 0 0 1
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $191,000 - $787,000
Franchise Fee: $35,000 - $40,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $300,000
Liquid Cash Available: $100,000
Operations
20% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 20 - 20. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: At franchisee's location: 4 weeks.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,

Franchise Ranking History

Franchise 500®: #255 (2012), #245 (2011),
America's Top Global: #193 (2012), #190 (2011),

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