Souped Up
Get your start-up running at peak performance levels with our 20-point tuneup.
So you're sitting in your cubicle, dreaming about starting
your own business and being your own boss. Well, as any experienced
entrepreneur will tell you, it's not easy-especially when it
comes to learning the basics. There are dozens of loose ends to
take care of in the early stages, from researching and writing your
business plan to securing funding to insuring your company.
When it comes to your strategy, there will be some things you
don't want do in haste only to regret later. Writing your
business plan, for one. And you could end up being penny-wise and
pound-foolish with some aspects of your business if you're not
careful. So where should you take your time, and where can you save
a bit of money without ruining your business before it even takes
off?
A little bit of knowledge is key. "You can't be an
expert at everything, but know as much as possible so you can
connect the dots," says Heidi Krupp, 36-year-old founder and
president of Krupp Kommunications Inc., a five-employee New York
City publicity, marketing and consulting firm that she started with
$5,000 of her own money.
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Here's a rundown of a few business basics, with advice for
connecting those dots better, faster or cheaper.
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