Market Planning Checklist
Use this list to develop your marketing plan.
September 13, 2004
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Before you launch a marketing campaign, answer the following
questions about your business and your product or service. - Have you analyzed the total market for your product or service?
Do you know which features of your product or service will appeal
to different market segments?
- In forming your marketing message, have you described how your
product or service will benefit your clients?
- Have you prepared a pricing schedule? What kinds of discounts
do you offer, and to whom do you offer them?
- Have you prepared a sales forecast?
- Which media will you use in your marketing campaign?
- Do your marketing materials mention any optional accessories or
added services that consumers might want to purchase?
- If you offer a product, have you prepared clear
operating-and-assembly instructions if required? What kind of
warranty do you provide? What type of customer service or support
do you offer after the sale?
- Do you have product liability insurance?
- Is your packaging likely to appeal to your target market?
- If your product is one you can patent, have you done so?
- How will you distribute your product?
From Start Your Own Business: The Only Start-Up Book
You'll Ever Need, by Rieva Lesonsky and the staff of
Entrepreneur Magazine (Entrepreneur Press)
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