Design
BY Jason Ankeny
Your brand draws customers to your business. Here are the elements you should consider when designing it.
When to Hire a Design Firm to Get Your Logo Just Right
BY Jason Ankeny
Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
Surprising Ways to Create an Inspiring Workspace
BY Gwen Moran
A design expert shares three trends for winning workspaces.
Why You Should Care About Design
BY Stephanie Vozza
The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
How a Small Distillery is Rethinking Manufacturing
BY Jennifer Wang
Industry City Distillery's small-scale vodka starts with a well-designed manufacturing process.
Rethink Your Office Design: Designing a More Effective Workspace
BY Stephanie Vozza
Four tips on redesigning your office to be a more happy and productive environment.
Creative Problem-Solving Strategies to Test Your Business Idea
BY Nadia Goodman
How to use an approach called 'design thinking' when you're creating a new product or business.
Unlocking Business Ideas Hidden in the Natural World
BY Jane Porter
A look at how the growing field of biomimicry has led to innovations inspired by nature.
Richard Branson on the Importance of Design
BY Richard Branson
Virgin Group's CEO shares why good store design is important to customer satisfaction.
Cultivating Resilience and Other Tips This Week
BY Brian Patrick Eha
How to stop your brain from holding you back, figuring out what your product replaces in the market, learning to say no and more: our best tips of the week.
How a Leather Designer Keeps Musicians Traveling in Style
BY Judy Sutton Taylor
Ryan Barr, founder of WhippingPost.com, makes durable leather goods for musicians, including a "picker's wallet" with a dedicated stitched pocket for a guitar pick.
5 Steps to a Stress-Free Website Redesign
BY Jonathan Blum and Alex Dalenberg
What to consider when giving your old business site a forward-looking facelift.
How Thinking Like a Designer Can Inspire Innovation
BY Nadia Goodman
Using these four tenets of design thinking can help you think differently and improve your business.
20 Inspired Business-Card Designs to Better Market Your Startup
BY Tim Gray
When it comes to getting your message heard, leaving behind a calling card can only serve you. Here, we dissect some of the most eye-catching business cards around.
How to 'Split Test' Your Website to Engage Online Customers Better
BY AJ Kumar
Improve your site's performance by determining which design features resonate most with your audience.
Feng Shui and the Successful Entrepreneur
BY Lisa Evans
Your blank walls are doing nothing for your productivity. Bring these simple principles of feng shui into your office decor.
Five Retail Design Myths Debunked
BY Jane Porter
Be creative in your store design and take a skeptical view of the conventional wisdom.
7 Low-Cost Design Ideas for Small Retail Spaces
BY Jane Porter
Consider these unique ways to design a compact store to look bigger and accommodate more merchandise.
8 Ways to Make Your Business Cards Stand Out
BY Ann Handley
We might be living in a digital world, but paper business cards remain a vital part of networking, here's how to make yours memorable.
OrigAudio Hits It Big With Fold and Play Recycled Speakers
BY Jennifer Wang
Two friends create quirky portable speakers inspired by a takeout box.
What's Wrong with Microsoft's New Logo and How to Avoid the Same Mistakes
BY Jason Fell
Tips from a graphic designer on how to create great company logos.
How to Create Great Content for Your Website
BY Chad Barr and Alan Weiss
How to develop engaging, edgy content that draws customers to your website and keeps them coming back for more.
3 Ways to Amplify Small-Business Marketing with Crowdsourcing
BY Susan Gunelius
If you're looking to jump-start your marketing, consider enlisting your online fans.



