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The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally

The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally

The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.
A Smart Helmet That Gives Riders Eyes in the Backs of Their Heads

A Smart Helmet That Gives Riders Eyes in the Backs of Their Heads

Heads up, riders. This Android-powered skull protector is driving motorcycle safety into the digital age.
Do You Need to Break Down the Cubicle Walls to Improve Performance?

Do You Need to Break Down the Cubicle Walls to Improve Performance?

The way your office is set up not only plays a role in company culture but also how employees function. Choose carefully.
Providing Affordable Luxury-Quality Clothing to the Masses at Age 29

Providing Affordable Luxury-Quality Clothing to the Masses at Age 29

With his startup Everlane, Michael Preysman is cutting out the middleman markups from high quality fashion.
Rewriting the Smartphone Keyboard at Age 28

Rewriting the Smartphone Keyboard at Age 28

With his startup SwiftKey, Jon Reynolds is breathing new life into the act of typing on a keyboard.
Meet the Man with the Midas Touch

Meet the Man with the Midas Touch

Yves Béhar's award-winning design studio Fuseproject creates groundbreaking products and brand identities for some of the world's most influential companies.
Need a New Design? 5 Reasons to Crowdsource It.

Need a New Design? 5 Reasons to Crowdsource It.

Most startups do not have the resources to hire expensive design firms. The alternative provides another way.
Why You Shouldn't Implement This New, Trendy Design on Your Website

Why You Shouldn't Implement This New, Trendy Design on Your Website

Having your content aligned horizontally will backfire and cause visitors to view less of your content.
Check Out These 15 High-Design Products

Check Out These 15 High-Design Products

They'll help increase your productivity, improve your image or just put a smile on your face.
Designing a Better Office Space

Designing a Better Office Space

The newest trends in workplace design highlight employee choice, wellness, lifestyle amenities and opportunities for mentorship.
Editor's Note: Design Intelligence

Editor's Note: Design Intelligence

You design your environment, and how you do so says as much about you, your passion, commitment and leadership style as it does about your company culture.
User Experience is Integral to Winning App Design

User Experience is Integral to Winning App Design

It may seem obvious, but the easier and more useful your app is, the more likely it will be a success.
Don't Just Have Social-Media Conversations, Design Them

Don't Just Have Social-Media Conversations, Design Them

Consider these four elements as you plan your strategy to engage with potential customers.
How to Make Your Logo Memorable

How to Make Your Logo Memorable

These tips can help you design a logo that stands out from the competition's.
4 Kickstarter Campaigns You Won't Believe Actually Succeeded

4 Kickstarter Campaigns You Won't Believe Actually Succeeded

Zack Danger Brown’s ludicrous $72,000 potato salad isn’t the weirdest and wackiest dud in the crowdfunding bunch to strike gold.
The Inside Story of Flipboard, the App That Makes Digital Content Look Magazine Glossy

The Inside Story of Flipboard, the App That Makes Digital Content Look Magazine Glossy

How serial entrepreneur Mike McCue successfully positioned Flipboard at the forefront of a new era of digital media.
Choices Can Become Overwhelming, So Make It Easier for Customers

Choices Can Become Overwhelming, So Make It Easier for Customers

Use these strategies to increase click-through rates and purchases when presenting choices.
Further Proof That a Picture Is Worth a Thousand Words

Further Proof That a Picture Is Worth a Thousand Words

An app for marking up images streamlines a design firm's operations.
12 (Mostly Free) Web Tools for Entrepreneurs

12 (Mostly Free) Web Tools for Entrepreneurs

Celebrate your independence with these services, which come at the best price.
When Designing a Logo, First Comes Personality, Then Color

When Designing a Logo, First Comes Personality, Then Color

In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
Design An Engaging Layout For Your Daily Deals Site

Design An Engaging Layout For Your Daily Deals Site

Get creative and attract more traffic with these tips for designing your online coupon or daily deal website.
Why the Wallet Is the Perfect Product for Crowdfunding

Why the Wallet Is the Perfect Product for Crowdfunding

Crowdfunding platform Kickstarter released a manifesto that explores why campaigns involving wallets, money clips and card holders are so popular on the site.
See The Hidden Meanings Inside 17 Tech Company Logos

See The Hidden Meanings Inside 17 Tech Company Logos

These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
On the Heels of Cutting a Third of Its Staff, Fab Buys a Finnish Furniture Company

On the Heels of Cutting a Third of Its Staff, Fab Buys a Finnish Furniture Company

The troubled ecommerce site paid ‘tens of millions’ for an Ikea-like company that makes "Nordic interior design originals."
How to Design a Powerful Logo

How to Design a Powerful Logo

Take these steps to craft a singular logo that reflects your company's vision.
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