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The Psychology of Color and Branding (Infographic)
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Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
May 22, 2013 in Branding
The 5 Branding Rules of Attraction

The 5 Branding Rules of Attraction

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Your brand draws customers to your business. Here are the elements you should consider when designing it.
May 20, 2013 in Branding
When to Hire a Design Firm to Get Your Logo Just Right

When to Hire a Design Firm to Get Your Logo Just Right

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Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
May 20, 2013 in Branding
Surprising Ways to Create an Inspiring Workspace

Surprising Ways to Create an Inspiring Workspace

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A design expert shares three trends for winning workspaces.
April 30, 2013 in Business Management
Why You Should Care About Design

Why You Should Care About Design

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The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
April 25, 2013 in Branding
How a Small Distillery is Rethinking Manufacturing

How a Small Distillery is Rethinking Manufacturing

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Industry City Distillery's small-scale vodka starts with a well-designed manufacturing process.
March 28, 2013 in Branding
Rethink Your Office Design: Designing a More Effective Workspace

Rethink Your Office Design: Designing a More Effective Workspace

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Four tips on redesigning your office to be a more happy and productive environment.
March 11, 2013 in Business Management
Creative Problem-Solving Strategies to Test Your Business Idea

Creative Problem-Solving Strategies to Test Your Business Idea

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How to use an approach called 'design thinking' when you're creating a new product or business.
February 28, 2013 in Finding Ideas
Unlocking Business Ideas Hidden in the Natural World

Unlocking Business Ideas Hidden in the Natural World

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A look at how the growing field of biomimicry has led to innovations inspired by nature.
February 19, 2013 in Business Ideas
Richard Branson on the Importance of Design

Richard Branson on the Importance of Design

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Virgin Group's CEO shares why good store design is important to customer satisfaction.
February 11, 2013 in Growth Strategies
Cultivating Resilience and Other Tips This Week

Cultivating Resilience and Other Tips This Week

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How to stop your brain from holding you back, figuring out what your product replaces in the market, learning to say no and more: our best tips of the week.
February 8, 2013 in Productivity
How a Leather Designer Keeps Musicians Traveling in Style

How a Leather Designer Keeps Musicians Traveling in Style

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Ryan Barr, founder of WhippingPost.com, makes durable leather goods for musicians, including a "picker's wallet" with a dedicated stitched pocket for a guitar pick.
December 29, 2012 in Profiles
5 Steps to a Stress-Free Website Redesign

5 Steps to a Stress-Free Website Redesign

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What to consider when giving your old business site a forward-looking facelift.
December 19, 2012 in Building a Website
How Thinking Like a Designer Can Inspire Innovation

How Thinking Like a Designer Can Inspire Innovation

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Using these four tenets of design thinking can help you think differently and improve your business.
December 14, 2012 in Innovation
Photos: 20 Inspired Business-Card Designs to Better Market Your Startup

20 Inspired Business-Card Designs to Better Market Your Startup

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When it comes to getting your message heard, leaving behind a calling card can only serve you. Here, we dissect some of the most eye-catching business cards around.
December 5, 2012 in Marketing
How to 'Split Test' Your Website to Engage Online Customers Better

How to 'Split Test' Your Website to Engage Online Customers Better

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Improve your site's performance by determining which design features resonate most with your audience.
November 27, 2012 in Site Design
Feng Shui and the Successful Entrepreneur

Feng Shui and the Successful Entrepreneur

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Your blank walls are doing nothing for your productivity. Bring these simple principles of feng shui into your office decor.
September 21, 2012 in Lifestyle
Five Retail Design Myths Debunked

Five Retail Design Myths Debunked

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Be creative in your store design and take a skeptical view of the conventional wisdom.
September 17, 2012 in Grow Your Business
7 Low-Cost Design Ideas for Small Retail Spaces

7 Low-Cost Design Ideas for Small Retail Spaces

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Consider these unique ways to design a compact store to look bigger and accommodate more merchandise.
September 4, 2012 in Location
8 Ways to Make Your Business Cards Stand Out

8 Ways to Make Your Business Cards Stand Out

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We might be living in a digital world, but paper business cards remain a vital part of networking, here's how to make yours memorable.
August 29, 2012 in Networking
OrigAudio Hits It Big With Fold and Play Recycled Speakers

OrigAudio Hits It Big With Fold and Play Recycled Speakers

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Two friends create quirky portable speakers inspired by a takeout box.
August 28, 2012 in Young Entrepreneurs
What's Wrong with Microsoft's New Logo and How to Avoid the Same Mistakes

What's Wrong with Microsoft's New Logo and How to Avoid the Same Mistakes

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Tips from a graphic designer on how to create great company logos.
August 24, 2012 in Branding
How to Create Great Content for Your Website

How to Create Great Content for Your Website

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How to develop engaging, edgy content that draws customers to your website and keeps them coming back for more.
August 22, 2012 in Building a Website
3 Ways to Amplify Small-Business Marketing with Crowdsourcing

3 Ways to Amplify Small-Business Marketing with Crowdsourcing

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If you're looking to jump-start your marketing, consider enlisting your online fans.
August 17, 2012 in Social Media

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