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News and Articles About Link building

How to Protect Your Website From Negative SEO
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Ways you can prevent unethical SEO techniques from harming your site and your business.
February 26, 2014 in Marketing
First It Was Rap Genius. Is Google Punishing Expedia Now, Too?

First It Was Rap Genius. Is Google Punishing Expedia Now, Too?

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The big travel site isn't appearing as high in relevant search results as it has in the recent past. Questionable SEO tactics could be to blame.
January 22, 2014 in SEO | Search Engine Optimization
Lyrics Site Rap Genius Returns to Google Search

Lyrics Site Rap Genius Returns to Google Search

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The site explains how it practiced bad SEO and then fixed its issues and returned to Google.
Why the Rap Genius Story Is Really About Google

Why the Rap Genius Story Is Really About Google

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Online marketing expert Ian Lurie explains how Google going after the lyrics-annotation website may not be fair.
The Stupid Way Rap Genius Got Burned by Google

The Stupid Way Rap Genius Got Burned by Google

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Traffic to the lyrics site is down enormously after Google banned it for trying to game the search system.
December 27, 2013 in SEO | Search Engine Optimization
Link Building: 12 Ways to Get Other Sites to Link to Yours

Link Building: 12 Ways to Get Other Sites to Link to Yours

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Links from other sites help improve your site's popularity. Use these tactics to increase the response rate to your email link requests.
10 Easy Ways to Promote Your Site Through Link Building

10 Easy Ways to Promote Your Site Through Link Building

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If you're not sure where to begin when it comes to building links with other sites, this quick-hitting list is a great place to start.
Creating Web Content That Attracts Attention for Link Building

Creating Web Content That Attracts Attention for Link Building

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The types of content that are sure to attract attention -- and links -- from web users and other sites.
Promoting Your Site's Best Content Through Link Building

Promoting Your Site's Best Content Through Link Building

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How you can identify the content and assets on your site that others will want to share.
5 Strategies for Better 'Link Building' and Improving Your SEO

5 Strategies for Better 'Link Building' and Improving Your SEO

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With all of the recent changes from Google, now might be the time to update the way you create links back to your website.
February 28, 2013 in SEO | Search Engine Optimization
Why Buying Backlinks Is Bad for SEO

Why Buying Backlinks Is Bad for SEO

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In this special 'Ask Entrepreneur' feature, search engine optimization expert Danny Sullivan on avoiding this costly mistake.
December 26, 2012 in SEO | Search Engine Optimization
Video: Why You Want 'Backlinks' to Your WebsitePlay Video

Why You Want 'Backlinks' to Your Website (Video)

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Search Engine Land editor Danny Sullivan on how backlinks can improve your site's SEO.
October 23, 2012 in Starting a Business
How Backlinks Can Boost Traffic to Your Website

How Backlinks Can Boost Traffic to Your Website

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Cultivating links from other websites that point back to your own site can help improve how your business turns up in search engine rankings.

The Missing Link?

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Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers.
September 1, 2005 in SEO | Search Engine Optimization

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Ultimate Guide to Link Building
Ultimate Guide to Link Building
By Eric Ward and Garrett French
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