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The Basics of Pitching Investors Our expert says having a firm grasp on what will make your company successful is key.

By Dave Lavinsky Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

I have my product and I'm ready to start pitching my company to investors, but I'm not the best with words. What suggestions do you have for resources that could help me learn how to write a great mission statement?

To create a great mission statement, the best resource is missionstatements.com which gives tons of examples.

However, I don't think that's going to solve your challenge. Writing a great mission statement has little to do with pitching investors.

Related: Your Mission Statement May Be Utterly Useless or a Gold Mine

Rather, investors want to understand why your company is uniquely qualified to succeed. They want to understand the pain you solve, how you solve it, and the financial implications of your success. These are the building blocks of your business plan and executive summary. You need to understand these elements first, before reaching out to investors. Once you have a firm grasp of these components, you’ll be better positioned to explain your company’s role in the marketplace and how that will shape your mission statement.

Related: How Do I Build a Business Plan? (Infographic)
 

Dave Lavinsky

Author and Co-founder of Growthink and Guiding Metrics

Dave Lavinsky is the co-founder of Growthink, a Los Angeles-based consulting firm that helps entrepreneurs identify and pursue new opportunities, develop business plans, raise capital and build growth strategies. He is also the founder of Guiding Metrics, a company that tracks KPIs to help businesses grow faster and more profitably, and the author of Start at The End (Wiley, 2012).

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