The Psychology of Color and Branding (Infographic)

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to - producing measurable, monetizable results with social media marketing.
1 min read
This story originally appeared on PR Daily

It's no secret that different colors evoke different emotions in us, and that marketers have been taking advantage of this for years. 

But which colors spur which emotions? 

Perhaps most notably, it is said that red stimulates the appetite. That's why the color is so prevalent with national food chains like McDonald's, Pizza Hut, KFC, Wendy's, Popeye's and Chipotle. 

Blue, meanwhile, is the color most preferred by men, and corporations often use it because it is thought to be productive and not invasive. 

These and other color-related insights can be found in this infographic from CertaPro Painters: 

More from Entrepreneur

Learn how to get your own business launched with our on-demand start-up course. Whether your ready or just thinking about starting your own business, get started for free with our first 3 lessons and receive a personalized 1-page business brief.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur