How to Use Social Media to Find Customers (Infographic)
Gaining popularity on social media is only half the battle. How do you convert those "Likes" into paying customers?
According to data compiled by Wishpond, a maker of social-media marketing applications, 77 percent of business-to consumer (B2C) marketers have acquired customers through Facebook, while business-to-business (B2B) marketers have found more success on LinkedIn -- finding it a whopping 277% more effective than Facebook or Twitter.
For more on how social-media marketing helps generate business leads and ideas to stand out to potential customers, take a look at the infographic below.
Kathleen Davis is the former associate editor at Entrepreneur.com.