Social Media

No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value

Entrepreneur Staff
Director of the Entrepreneur Partner Studio
2 min read

Hosting webinars. Blogging. Social-media marketing. No matter what avenue you take when it comes to marketing your business, make sure that everything you do adds value for your customers -- in their personal or business lives.

That was the big takeaway from the fourth installment of our Google Hangout Series, "The Best Marketing Advice You're Not Following." We chatted with a pair of digital marketing experts from our Team Digital:

If your goal is to engage your fans over social media, or generate sales, or position yourself as an authority, these things can be accomplished if you provide value and a reason for people to interact with your brand. "It's important for entrepreneurs to know what their vision is and what the end result will be," Howes said.

And when providing that value, it's also important to do it with flair and a voice that represents your brand. "When a company becomes a personality, that's when I become a fan for life," Howes said.

More from Entrepreneur

Amina AlTai teaches entrepreneurs and intrapreneurs how to balance a thriving career, body and mind.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur