Social Media Marketing

News and Articles About Social Media Marketing

5 Marketing Tactics You Can Borrow From Popular Hotels
Marketing Bootcamp

5 Marketing Tactics You Can Borrow From Popular Hotels

'Hospitality' has myriad possible interpretations. Hotel industry leaders are using a slew of them to create good feeling about their brands.
Firas Kittaneh
How Following His Heart Led This Entrepreneur to Start a Multi-Billion Dollar Company
20 Questions

How Following His Heart Led This Entrepreneur to Start a Multi-Billion Dollar Company

For our series '20 Questions' Ryan Holmes, CEO and co-founder of Hootsuite, talks about his method for cutting jargon out of emails, how exercise helps him focus and more.
Grace Reader
For Product Placement Marketing, It's All About the Moolah
Marketing Bootcamp

For Product Placement Marketing, It's All About the Moolah

Marketers are finding new places beyond film and television to promote their products.
Dan Blacharski
How to Develop a Social Media-Crisis Strategy
social media hacks

How to Develop a Social Media-Crisis Strategy

It happened to Kitchenaid. It happened to Burger King. A crisis could happen to your company, too. Here's how to prepare.
Pratik Dholakiya
8 Interview Questions to Ask a Prospective Social Media Marketer
Marketing Bootcamp

8 Interview Questions to Ask a Prospective Social Media Marketer

Make sure that they know which types of content are suited for which channels.
4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses
Marketing Bootcamp

4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses

Remember what day-to-day concerns your target small company customer has, and fit your product to that concern.
Carol Roth
6 Steps to Dominate a Competitor's Social Media Marketing
Marketing Bootcamp

6 Steps to Dominate a Competitor's Social Media Marketing

So, what do you do when competitors start poaching your turf? You dominate them.
Jayson DeMers
4 Ways to Improve Personal Branding Using Facebook Live
Marketing Bootcamp

4 Ways to Improve Personal Branding Using Facebook Live

Facebook Live is a powerful tool because it is easy to see and use for your target audience.
Pratik Dholakiya
How to Run an Effective Social Media Employee Advocacy Program
Social Media

How to Run an Effective Social Media Employee Advocacy Program

If you can't get engagement on your social media posts, get your employees to help.
Matt Sweetwood
You Can't Achieve Big-League Success With a Minor-League Social Media Strategy
Social Media Marketing

You Can't Achieve Big-League Success With a Minor-League Social Media Strategy

Enhance your game by publishing less content, not by bombarding your audience with pitches and posts.
Jason Parks
5 Online Basics Your Business Needs to Survive
Marketing Bootcamp

5 Online Basics Your Business Needs to Survive

Want to build a reputation for modernity for your small business? These are the bare-minimum features you need.
Jayson DeMers
5 Steps to Generating High Quality Leads on LinkedIn
Linkedin

5 Steps to Generating High Quality Leads on LinkedIn

LinkedIn is a great tool for connecting business interests. Using these five steps can make it an even better tool for generating leads.
Jonathan Long
4 Steps for Creating an Online Path to Purchase
Make More Happen

4 Steps for Creating an Online Path to Purchase

Turn your followers, impressions and engagements into sales using these social media tactics.
Madeline Popelka
5 Steps for Making Your Brand Identity More Consistent
Make More Happen

5 Steps for Making Your Brand Identity More Consistent

Use these steps to get your branding identity back on course to projecting a clear and concise message.
Raubi Marie Perilli