Social Media Marketing

News and Articles About Social Media Marketing

How to Make Room for Video in Your Content Strategy
Video Marketing

How to Make Room for Video in Your Content Strategy

Start small, focus on quality and use modern methods to get the most out of this powerful communication tool.
Samuel Edwards
3 Ways to Use Snapchat for Marketing
Social Media

3 Ways to Use Snapchat for Marketing

Snapchat is a fully established platform, but it's not overcrowded yet.
Eric Siu
3 Strategies to Nail Before You Launch Your Social-Media Campaign
Social Media Marketing

3 Strategies to Nail Before You Launch Your Social-Media Campaign

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.
Susan Solovic
What Working at a Social Media Company Taught Me about ROI
Social Media Marketing

What Working at a Social Media Company Taught Me about ROI

Marketers need to think of social as a building block that has the power to support, inform and accelerate nearly every aspect of your business.
Scott Brandt
Your Business Can Be Boring But Your Marketing Can't
Marketing Strategies

Your Business Can Be Boring But Your Marketing Can't

Everyday products and services require the most creative strategies.
Josh Steimle
From Overtime to Real Time: SB51 Social Strategies Brands Can Use Every Day
Social Media Marketing

From Overtime to Real Time: SB51 Social Strategies Brands Can Use Every Day

Inspired by Super Bowl marketing magic, here are three strategies brands should employ year-round to find success on social media.
Andrew Caravella
10 Tips for Millennial Marketing
Millennials

10 Tips for Millennial Marketing

Focus on mobile, and make sure you have a coupon ready.
Christina Baldassarre
4 Ways to Avoid Bad Publicity From a Social Media-Management Misstep
Social Media Mistakes

4 Ways to Avoid Bad Publicity From a Social Media-Management Misstep

Remember Cinnabon's cringe-worthy tribute to Carrie Fisher? Be proactive, to ensure that something similar doesn't happen to you.
Adrienne Weissman
A 5-Step Checklist to Maximize Press Coverage for Your Business
Public Relations

A 5-Step Checklist to Maximize Press Coverage for Your Business

You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
Ryan Erskine
Why Every Marketing Channel Won't Work for Your Business
Online Marketing

Why Every Marketing Channel Won't Work for Your Business

Understanding which marketing strategies maximize your investment takes understanding, patience and experimentation.
Jonathan Long
Are Your Employees on Social Media? Here Are 4 Reasons They Should Be.
Social Media

Are Your Employees on Social Media? Here Are 4 Reasons They Should Be.

Social media is a powerful networking tool, so let your employees connect -- on your company's behalf.
Jayson DeMers
Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions
Advertising

Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions

The Avocados From Mexico campaign is writing the textbook on how social media can leverage traditional advertising.
Jill Schiefelbein
How to Use Facebook Live and Instagram Live to Boost Your Business
Social Media Marketing

How to Use Facebook Live and Instagram Live to Boost Your Business

If you have not figured out how, and when, to use Facebook and Instagram for your business, Jessica Abo has some tips from the co-founder of a social media and marketing agency.
Jessica Abo
How to Target the Right Audience in 5 Simple Steps
Marketing

How to Target the Right Audience in 5 Simple Steps

Instead of trying to succeed by marketing to everyone, define your target audience.
Murray Newlands