Social Media Marketing

Marketing

Why Being Your Own Influencer Is the Key to Success For Entrepreneurs

Are you showing up as a face in your business? If not, here is why you are missing a major opportunity for brand impact and loyalty and what you can do about it.

Marketing

Want to Blow Up on TikTok? Follow These 12 Rules for Business Success.

Tackling TikTok may seem daunting for you and your marketing team. Use these 12 rules to create viral content and grow your business.

Growing a Business

How These 2 Social Media Growth Opportunities Will Transform Business in 2024

Social media platforms are great tools for "listening" to ongoing conversations to understand what is important in your community.

Branding

From Trusted to Cancelled — Here's How to Navigate the Double-Edged Sword of Social Media

Social media is a double-edged sword: skillfully wielded, it has the power either to amplify your voice or open doors to new prospects. Another slip can exact gaping wounds that will bleed your credibility and trust.

Thought Leaders

The Era of Faceless Branding Is Over — Here's Why Modern Brands Fail and Publicity Reigns Supreme in 2024

No longer can a brand hide behind its company logo and expect to thrive.

Marketing

Traditional Ads Are Annoying — These 4 Megatrends Will Change Marketing in 2024

These four major marketing trends are set to explode this year.

Marketing

The Miley Cyrus Approach To Marketing — Why It's a Radically Different Method For Achieving Brand Impact

In case you missed it, Miley Cyrus recently won her first Grammy. In her acceptance speech, she told a story that is a great learning lesson for business owners and marketers alike, especially those who find themselves burned out and exhausted in this current environment.

Marketing

7 Ways to Create a Seamless Marketing Campaign Across All Platforms

Achieving cross-platform harmony requires strategic goal-setting, customized content optimization, and a mix of paid and organic efforts.

Marketing

Navigating the Diverse Marketing Landscape of Black America — How to Foster Authentic Engagement, Loyalty and Respect

The importance of cultural specificity and how brands can authentically engage with the broader Black community.

Starting a Business

5 Vital Influencer Marketing Metrics You Should Know

By tracking these five metrics, you can identify influencers delivering positive ROI and continually refine your approach for improved results.

Marketing

6 Instagram Story Strategies That Will Grow Your Following

By implementing these strategies, you can boost your brand's presence, connect with your audience, and achieve your marketing goals.

Marketing

The 4 Personalities You Need on Your Marketing Team

Build a high-performing marketing team by seeking out people who contribute to a more holistic vision of the department.

Business News

This Obscure Product Gained Viral TikTok Fame and Soared to $125 Million in Sales — But 'Steering the Cult' Can Be 'a Little Scary'

Sophie Hinchliffe's social media influence transformed The Pink Stuff from little-known cleaning paste to household name.

Growing a Business

'Human Content Ranks Higher Than AI Content.' New Marketing Insights From Neil Patel.

Marketing expert Neil Patel shares invaluable insights into the world of marketing, emphasizing the importance of passion, focus, and expertise in achieving success in any niche.

Science & Technology

AI-Powered Digital Marketing Raises Concerns Over User Privacy and Job Loss. But Mari Smith Says It's Not All Doom and Gloom.

Renowned social media thought leader Mari Smith, dubbed the "Facebook Queen," discusses the fascinating and frightening controversies surrounding the utilization of AI in marketing.