Social Media Marketing

The Premium Inventory Opportunity Amid the Retail Media Surge

Retail media is the future -- this new approach will improve profitability by reducing costs.

10 Ways to Get More Traffic After You Get Media Coverage

Get more traffic on your news articles by utilizing these tools. Promoting your media coverage will help you reach more people and increase the value of your press.

Jay Feldman, DO

3 Big Reasons Social Media Is Critical to Your Multi-Touch Marketing Strategy

As part of a multi-touch marketing strategy, social media brings your brand to life, enables you to engage directly with your target audience, and cost-effectively expands your reach.

Karen Spaeder

Tips to Create a Traffic-Generating Blog

There are common rules that apply to increase the impact and resonate with your audience.

Bhavik Sarkhedi

Social Media Engagement Is Where the Magic Happens for Your Business

Social media can pay off for your business, but simply being present there isn't enough. Here's how to engage to get more from your efforts.

Podcasting is the New College

Creating value for listeners also offers a number of unique benefits for businesses.

Ginni Saraswati

Free On-Demand Webinar: How to Run Facebook Ads on a Budget

Join Amanda Robinson, Facebook Ads expert, as she discusses the 4 components of Facebook ads to help you build momentum in your business.

Outsmarting the Algorithm in 2022

It's authenticity, not algorithms, that drives the creator economy.

Bremner Morris

4 Things I Learned From Launching My Own Self-Help App

With the right strategy, launching your next successful app is well within reach.

5 Must-Know Social Media Trends for Franchises in 2022

Franchises should aim to capitalize on these five trends.

Jeff Cheatham

What to Know About Influencer Marketing in 2022

Most incorrectly assume influencer marketing is a saturated space with over-glorified returns.

Henny Yeshanew

10 Small Business Marketing Strategies That Actually Work

Avoid the pitfalls of small business marketing and achieve long-term goals by choosing the right strategies.