Social Media Marketing

Starting a Business

5 Vital Influencer Marketing Metrics You Should Know

By tracking these five metrics, you can identify influencers delivering positive ROI and continually refine your approach for improved results.

Marketing

6 Instagram Story Strategies That Will Grow Your Following

By implementing these strategies, you can boost your brand's presence, connect with your audience, and achieve your marketing goals.

Marketing

The 4 Personalities You Need on Your Marketing Team

Build a high-performing marketing team by seeking out people who contribute to a more holistic vision of the department.

Business News

This Obscure Product Gained Viral TikTok Fame and Soared to $125 Million in Sales — But 'Steering the Cult' Can Be 'a Little Scary'

Sophie Hinchliffe's social media influence transformed The Pink Stuff from little-known cleaning paste to household name.

Growing a Business

'Human Content Ranks Higher Than AI Content.' New Marketing Insights From Neil Patel.

Marketing expert Neil Patel shares invaluable insights into the world of marketing, emphasizing the importance of passion, focus, and expertise in achieving success in any niche.

Science & Technology

AI-Powered Digital Marketing Raises Concerns Over User Privacy and Job Loss. But Mari Smith Says It's Not All Doom and Gloom.

Renowned social media thought leader Mari Smith, dubbed the "Facebook Queen," discusses the fascinating and frightening controversies surrounding the utilization of AI in marketing.

Marketing

3 Ways to Tackle Common Social Media Obstacles

With social media, quality is more important than quantity.

Social Media

How to Own Your Online Narrative — Even When the Internet Owns You

People depend on the internet for answers, but controlling the information online about you can be difficult. Here's how to own your narrative when the internet owns you.

Marketing

3 Ways to Personalize Your Marketing for Higher Engagement

Use these three key tips to successfully incorporate personalization into your marketing.

Branding

What is Google Saying? Why a Positive Brand Reputation Online is So Important

Learn the many reasons why a positive online reputation is essential and what your business can do to take control of your online image.

Operations & Logistics

5 Innovative PR Strategies to Boost Your Brand in 2024

Let this year be where your brand's story becomes not just told but celebrated.

Marketing

How to Grow an Online Business Profitably — A Private Equity Playbook

In an unpredictable digital landscape, drawing from the private equity playbook will help businesses adapt and thrive.

Marketing

7 Innovative Marketing Approaches to Boost Your Sales in 2024

The year 2024 looks promising for marketers who are willing to embrace technology without sacrificing community.

Social Media

Shark Tank's Kevin O'Leary Recommends This 6-Step Social Media Strategy to Be Profitable

If social media feels like just fluff for your business, here's what you need to do to make it profitable.

Marketing

Immediate Results Aren't Everything — Here's Why Playing the Long Game in Marketing Is Worth It

Building a solid and effective marketing strategy means thinking about the present and the future.