Social Media Marketing

4 Ways to Sell More Using 'Customer Journey Optimization' Strategy
conversion rate optimizaion

4 Ways to Sell More Using 'Customer Journey Optimization' Strategy

An efficient customer journey will improve your conversion rate.
Ehsan Jahandarpour
Instagram Introduces 'Stories' and Begins Clash of Titans With Snapchat
Social Media

Instagram Introduces 'Stories' and Begins Clash of Titans With Snapchat

Two of the hottest social apps are going head-to-head by enter each other's playing fields.
Lesya Liu
9 Secrets to Beautiful Content for Your Social-Media Strategy
Social Media Marketing

9 Secrets to Beautiful Content for Your Social-Media Strategy

Compelling content is the backbone to marketing success.
Jason Parks
Why Are You Still Risking Millions on Your Intuition?
Market Research

Why Are You Still Risking Millions on Your Intuition?

Sophisticated algorithms can ensure sampling is done accurately for your market research.
Erin Kelly
Branding Lessons From the Presidential Conventions
Branding

Branding Lessons From the Presidential Conventions

Marketing is a spectator sport, which makes it easy to learn from the political arena.
Jim Joseph
The Right (and Wrong) Way to Do Social Media
Social Media Marketing

The Right (and Wrong) Way to Do Social Media

The rules for successful social-media marketing are not complex but you have to earn them before they work for your company.
Aaron Agius
The Most Effective Marketing Technique
Entrepreneur Network

The Most Effective Marketing Technique

Entrepreneur Network partner Bobby Donahue reveals the one strategy that works for companies of all types.
Entrepreneur Staff
5 Critical Marketing Metrics to Follow
Online Marketing

5 Critical Marketing Metrics to Follow

Understanding and utilizing these formulas should guide how you promote your business.
Matthew Goulart
3 Essentials for Creating an Effective PR Campaign
Content Marketing

3 Essentials for Creating an Effective PR Campaign

The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
Craig Corbett
3 Predictions to Capitalize on the Microsoft-LinkedIn Marriage
Linkedin

3 Predictions to Capitalize on the Microsoft-LinkedIn Marriage

Microsoft buying LinkedIn will give strategic-minded first-movers a huge advantage.
Clint Evans and Joshua Lee
For Maximum Benefit Marketers Must Combine Email and Social Media
Marketing

For Maximum Benefit Marketers Must Combine Email and Social Media

Social media has not made email marketing obsolete, it has vastly increased how effective it can be.
Seamas Egan
This Social Network Engages Audiences Better Than the Rest
Social Media Marketing

This Social Network Engages Audiences Better Than the Rest

A new index looks at which sites will give your business the most value.
Nina Zipkin
Instagram's Business Features Could Annoy Loyal Users
Instagram

Instagram's Business Features Could Annoy Loyal Users

Users who love Instagram for its simple photo-sharing abilities might not appreciate how it is becoming more like Facebook.
Lesya Liu
Why Your Business Needs to Be Active on Instagram (Infographic)
Instagram Marketing

Why Your Business Needs to Be Active on Instagram (Infographic)

Instagram is potentially a gold mine for your business.
Jonathan Long