Social Media Marketing

Social Media

Klout Is Shutting Down, but Here Are 5 Social Media Tools You Can Use to Replace It

The popular social scoring tool is closing shop, so here are some other options for those who care about online influence.
Social Media Marketing

Does Social Marketing Really Make Dollars and Cents?

Digital marketing is an investment. It takes time to mature before it can pay you back.
Social Media Marketing

Why Social Media Discretion Is Increasingly Important to Your Brand

People can't take you seriously if you are constantly trivializing yourself with inane posts.
Social Media Marketing

6 Tips on How to Engage Your Customers Through Social Media Strategy

It can be easy for you to let days, or even weeks, fly by without publishing a new Facebook post or tweet. Don't.
Facebook Advertising

5 Examples of Small Businesses Using Facebook Advertising

Facebook Ads are incredibly helpful tools when growing your business.
Instagram

How Your Small Business Can Take Advantage of Instagram

In this video, Entrepreneur's Andrea Huspeni explains how you can start using Instagram to grow your business.
Social Media

How Your Social Media Can Stand Out From the Crowd

Here are a few tips to boost the clout of your social media accounts.
Online Business

5 Tactics Essential to Building a 6-Figure Online Business

Yes, there are billions of potential customers, but getting the attention of even a few requires a strategy.
Social Media Marketing

7 Creative Ways to Boost Your Social Media Strategy

Develop a multichannel social media strategy that clearly articulates your brand voice, uses a mix of paid and organic means, and brings delight to followers.
Email Marketing

Why Relying Solely on Social Media Marketing Could Be a Disaster for Your Business

This old-school technique may not be sexy, but it offers big returns.
Online Marketing

How to Measure Your Marketing Success by Focusing on the Invisible ROI

It's time to stop prioritizing short-term metrics over a long-term success strategy.
Content Marketing

How to Make Your Content Spread Like Wildfire With This Simple Strategy

With all the content that exists, it can be hard to stand out.
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