Social Media Marketing
Memes
How to Use Memes to Attract More Attention Online
Looking to try something new on social media? Use memes.
Online Marketing
5 Tactics to Drive Website Traffic That Aren't SEO
Although all businesses with an online presence should invest in search engine optimization, it isn't the end-all, be-all when it comes to driving traffic to a professional website.
Social Media
Your Social Media Profile Can Make the Difference Between Being Accepted or Rejected to Harvard
Make sure that your social media channels make you look good -- important people are probably checking your profile.
Recruitment
The Use of Digital Recruitment Tools Is on the Rise. Here's What You Need to Know.
Recruiters are becoming more and more like marketers in the tools and methods they use.
Franchises
The 4 Marketing Moves Every Franchise Should Make
To implement successful advertising and social media campaigns in the franchise world, franchisors and franchisees must communicate, collaborate and cooperate.
Local Marketing
4 Steps to Take Your Business's Influence More Local
Reaching your closest community is easier than you think.
Social Media Marketing
You Can't Treat Social Media as an Add-on or Afterthought
Here are three ways to help -- not hurt -- your brand on social media.
Instagram Marketing
3 Ways to Immediately Get More ROI From Your Instagram Marketing
Don't just put up a post or an ad and call it a day.
Instagram Icon
How Left Shark's Super Bowl Performance Inspired a Makeup Artist to Launch Her Instagram Career
Ryan Kelly creates incredible art on her lips inspired by the likes of Harry Potter, Cup O' Noodles and the Rolling Stones -- and it's gained her nearly 73,000 Instagram followers.
Criticism
Build the Business You Want Because Nobody Is Going to Pay Your Bills
The only critics you really need to listen to you are your customers. If they have no complaints, ignore everyone who does.
social media tools
6 Social Media Monitoring Tools for Managing Your Online Presence
Employ these services to help you see what people are saying about your brand online.
Instagram
Instagram Has Answered Your Questions About How Its Algorithm Works
The platform's feed is not returning to chronological order, despite outcry.
Technology
Teens Are Increasingly Ditching Facebook. Here's How Entrepreneurs Should Respond.
The percentage of teens using Facebook has dropped 20 percent in just three years.
Social Media Marketing
After Facebook and Snapchat, What's Next for Social Media Marketing?
Recent changes to the platforms mean marketers need to adjust their strategies.
