Social Media Marketing

Online Marketing

5 Online Marketing Tips for Small Businesses in Competitive Service Industries

Here are five quick or cheap tips you can use to gain an advantage.

You Can Promote a Cannabis Brand on Social Media but Not Easily

Advertising anything marijuana related is banned on social media but organic strategies are viable and effective.
Finding Customers

How to Use Social Listening to Find Clients

Spend less time pushing out content and more time engaging with potential customers.
Instagram Icon

How the Creator of @OverheardLA and @OverheardNewYork Turned the Act of Eavesdropping Into 2.6 Million Instagram Followers

The accounts feature funny, user-submitted quotes, such as: "I joined a gym once in Pittsburgh just to use the bathroom."
Social Media Marketing

Why Every Brand Should Be More Like DJ Khaled and Kim Kardashian

Follow these five marketing lessons from two of the internet's biggest brands.
Photography

Want a Billion-Dollar Brand? Invest in Quality Photography.

Kylie Jenner has taught us that a picture is worth more than a thousand words. It can also help you build a billion-dollar company.
Instagram Marketing

How to Grow Your Business Using Instagram

Whether you're new to the platform or looking to grow your presence, below are five ways you can take advantage of Instagram.
Facebook Marketing

Facebook Has Changed and Your Digital Strategy Has to Adjust

Facebook Ads is evolving. You need to understand what it means for how your company gathers and uses information.

Facebook Has 'Shadow Banned' Marijuana Businesses

Cannabis regulators, advocacy organizations and trade groups are also abruptly hard to find.

5 Building Blocks of a Content Market Strategy Unique to Your Dispensary

Let's face it, you're selling what everyone else is selling. Content strategy is how you persuade people to buy from you.
Snapchat

Leave Your Competition in the Dust With These Snapchat Marketing Strategies

Now is the time to double down on Snapchat to reach younger users.
SEO

The Questions You Should Be Asking When Looking at Your SEO and Social Media Strategy

To build -- and keep -- an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity.
Automation

Should You Hire a Person for That Marketing Job or Buy a Robot?

The options are not mutually exclusive. Both can benefit you in different ways at different times.
Social Media Marketing

The One Thing You Can Do to Build an Engaging Social Media Presence

The secret behind an engaging social media presence does not need to be complicated.
Infographics

A Small-Business Guide to Instagram Stories (Infographic)

If you're not using Instagram Stories, you're missing out on a major marketing opportunity.
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