Social Media Marketing

Pick a Marketing Model That Lets You Pay for Results, Not Potential
Affiliate Marketing

Pick a Marketing Model That Lets You Pay for Results, Not Potential

How affiliate marketing can help you find consistent return on investment.
John Rampton | 4 min read
How to Work More Microcontent Into Your Marketing Efforts
Marketing

How to Work More Microcontent Into Your Marketing Efforts

If your brand is using social media, then you are already producing microcontent, but there are ways to integrate it more effectively.
Albizu Garcia | 5 min read
Why TikTok Will Never Die play_circle_outline
Social Media Marketing

Why TikTok Will Never Die

Here's how companies and brands can create viral marketing content on platforms like TikTok.
David Meltzer | 1 min read
Grow Your Side Hustle With Instagram Direct Messaging
Social Media Marketing

Grow Your Side Hustle With Instagram Direct Messaging

Personalized, helpful outreach can go a long way.
Nick Wolny | 6 min read
3 Strategies to Revive And Grow Your Facebook Business Page
Social Media

3 Strategies to Revive And Grow Your Facebook Business Page

Business pages are still valuable, but the way to leverage them has changed.
Nick Wolny | 5 min read
Twitter's Anti-Spam Rules Foiled Planter's Super Bowl Stunt
Publicity Stunts

Twitter's Anti-Spam Rules Foiled Planter's Super Bowl Stunt

An attempt to go viral with Baby Nut backfired in spectacular fashion.
Jon Fingas | 2 min read
How to Build an Authentic Instagram Audience
Social Media Marketing

How to Build an Authentic Instagram Audience

To make engagement happen fast, play the long game.
Haley Hoffman Smith | 6 min read
How to Create Amazing Branded Interview Videos
Marketing

How to Create Amazing Branded Interview Videos

Take your company's marketing game to the next level by appealing to both your in-house staff and future customers.
Hope Horner | 6 min read
6 Essential Influencer-Marketing Truths Every E-Commerce Brand Should Know
Marketing

6 Essential Influencer-Marketing Truths Every E-Commerce Brand Should Know

More than a few companies have been burned by the wrong approach. Make sure yours isn't one of them.
Lucas Miller | 5 min read
3 Laws for Attracting New Clients
Growth Strategies

3 Laws for Attracting New Clients

Follow these guidelines, and you can finally stop spending so much on ads.
Imran Tariq | 4 min read
As Social Media Evolves, Do Marketers Need to Jump on New Platforms Like TikTok? play_circle_outline
Social Marketing

As Social Media Evolves, Do Marketers Need to Jump on New Platforms Like TikTok?

When a new platform like TikTok comes around, plenty of people get drawn to the new medium and marketers follow suit, without always thinking about whether that's in the best interest of their brands.
Carlos Gil | 4 min read
Here's How to Make Stunning Social Media Videos (Without Being a Tech Wiz)
Social Media

Here's How to Make Stunning Social Media Videos (Without Being a Tech Wiz)

Video content is king, but you don't have to be a technology expert to create it.
Tom Popomaronis | 5 min read
How Student Athletes Can Prepare to Become Entrepreneurs
News and Trends

How Student Athletes Can Prepare to Become Entrepreneurs

New rules regarding name, image and likeness will create monetization opportunities.
Kristi Dosh | 7 min read
Social Publishing Is a Trend That Business Owners Must Leverage
News and Trends

Social Publishing Is a Trend That Business Owners Must Leverage

A how-to for utilizing content that drives growth.
Andrew Medal | 4 min read
10 Tools for Social Media Managers in 2020
Social Media

10 Tools for Social Media Managers in 2020

An updated list of tools to help manage posting on social media.
Jonathan Jeffery | 5 min read