Social Media Marketing

4 Ways to Avoid Bad Publicity From a Social Media-Management Misstep
Social Media Mistakes

4 Ways to Avoid Bad Publicity From a Social Media-Management Misstep

Remember Cinnabon's cringe-worthy tribute to Carrie Fisher? Be proactive, to ensure that something similar doesn't happen to you.
Adrienne Weissman
A 5-Step Checklist to Maximize Press Coverage for Your Business
Make More Happen

A 5-Step Checklist to Maximize Press Coverage for Your Business

You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
Ryan Erskine
Why Every Marketing Channel Won't Work for Your Business
Online Marketing

Why Every Marketing Channel Won't Work for Your Business

Understanding which marketing strategies maximize your investment takes understanding, patience and experimentation.
Jonathan Long
Are Your Employees on Social Media? Here Are 4 Reasons They Should Be.
Make More Happen

Are Your Employees on Social Media? Here Are 4 Reasons They Should Be.

Social media is a powerful networking tool, so let your employees connect -- on your company's behalf.
Jayson DeMers
Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions
Advertising

Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions

The Avocados From Mexico campaign is writing the textbook on how social media can leverage traditional advertising.
Jill Schiefelbein
How to Use Facebook Live and Instagram Live to Boost Your Business
Social Media Marketing

How to Use Facebook Live and Instagram Live to Boost Your Business

If you have not figured out how, and when, to use Facebook and Instagram for your business, Jessica Abo has some tips from the co-founder of a social media and marketing agency.
Jessica Abo
How to Target the Right Audience in 5 Simple Steps
Marketing

How to Target the Right Audience in 5 Simple Steps

Instead of trying to succeed by marketing to everyone, define your target audience.
Murray Newlands
9 Top Social Media Influencers Marketers Need to Follow
Influencers

9 Top Social Media Influencers Marketers Need to Follow

Mention from the influencers legions of people respect is the biggest boost a marketer can get.
Adam Toren
Don't Let Marketing Zest Lead You Into the Fake News Morass
Marketing Strategies

Don't Let Marketing Zest Lead You Into the Fake News Morass

If the facts aren't selling your product, you need to improve it.
Jim Joseph
7 Pillars of Being an Influence in Your Market
Make More Happen

7 Pillars of Being an Influence in Your Market

Discover the characteristics you'll need to grow your brand.
Gerard Adams
Here's How Facebook Has Reduced the Need to Pay for PR
Facebook Marketing

Here's How Facebook Has Reduced the Need to Pay for PR

Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.
Greg Shugar
Instagram Stories Is Likely to Become a Powerful Marketing Tool
Instagram Marketing

Instagram Stories Is Likely to Become a Powerful Marketing Tool

Stories is potent and affordable medium for providing an immersive advertising experience.
Lesya Liu
4 Easily Overlooked Reasons Your Online Business Is Not Thriving
Ecommerce

4 Easily Overlooked Reasons Your Online Business Is Not Thriving

Stick with what works. Maximize your social media use. Keep your information secure. And invest in online visibility.
Toby Nwazor
15 Marketing Tools To Check Out in 2017
Marketing Tools

15 Marketing Tools To Check Out in 2017

Brands are facing more competition than ever. They need help, and these tools provide it.
Aj Agrawal