Social Media Marketing

Why You're Not Getting Customers From Social Media
Social Media Marketing

Why You're Not Getting Customers From Social Media

New study shows how Facebook likes alone don't cut it.
Karen Tiber Leland
Why There's No Perfect Time to Post on Facebook
Facebook

Why There's No Perfect Time to Post on Facebook

The best time to post depends on a number of factors that are different for every business.
4 Ways to Give Off Big Company Vibes as a Tiny Startup
Startup Basics

4 Ways to Give Off Big Company Vibes as a Tiny Startup

Give your customers confidence you can get the job done by employing these easy tactics.
Allison Page
Instagram Rolls Out Stories Ads to All Businesses
Instagram Marketing

Instagram Rolls Out Stories Ads to All Businesses

Ten seconds of undivided, full-screen attention on your product is a remarkable marketing opportunity.
Lesya Liu
In a Brand Crisis, Should You Turn to Social Media Marketing or PR?
Crisis Management

In a Brand Crisis, Should You Turn to Social Media Marketing or PR?

A guide to using social media marketing and PR during crisis communications.
Andrea Holland and Sarah Elder
What is 'Authority Marketing' and How Do You Achieve It?
authority marketing

What is 'Authority Marketing' and How Do You Achieve It?

Here are what this contributor calls the "seven pillars" of making yourself a known entity in your industry.
Adam Witty
3 Ways to Grow Your Business With Free Social Media Analytics
Social Media Marketing

3 Ways to Grow Your Business With Free Social Media Analytics

Social media is about the long game and does require thoughtful planning, but there's no need to break the bank for in-depth analysis and strategy-building.
Natalie O’Grady
6 Tips on Running Micro-Influencer Campaigns
Influencer Marketing

6 Tips on Running Micro-Influencer Campaigns

Micro-influencers are influencers with less than a million followers. They may just be the key to boosting your product or service.
Steve Young
Your Uncensored Guide to Snapchat
Snapchat

Your Uncensored Guide to Snapchat

Snapchat, perhaps the most youthful of all the social media channels, is remarkably receptive to marketing.
Grant Cardone
How to Make Room for Video in Your Content Strategy
Video Marketing

How to Make Room for Video in Your Content Strategy

Start small, focus on quality and use modern methods to get the most out of this powerful communication tool.
Samuel Edwards
3 Ways to Use Snapchat for Marketing
Social Media

3 Ways to Use Snapchat for Marketing

Snapchat is a fully established platform, but it's not overcrowded yet.
Eric Siu
3 Strategies to Nail Before You Launch Your Social-Media Campaign
Social Media Marketing

3 Strategies to Nail Before You Launch Your Social-Media Campaign

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.
Susan Solovic
What Working at a Social Media Company Taught Me about ROI
Social Media Marketing

What Working at a Social Media Company Taught Me about ROI

Marketers need to think of social as a building block that has the power to support, inform and accelerate nearly every aspect of your business.
Scott Brandt
Your Business Can Be Boring But Your Marketing Can't
Marketing Strategies

Your Business Can Be Boring But Your Marketing Can't

Everyday products and services require the most creative strategies.
Josh Steimle