Social Media Marketing

Instagram Marketing

How to Grow Your Business Using Instagram

Whether you're new to the platform or looking to grow your presence, below are five ways you can take advantage of Instagram.
Facebook Marketing

Facebook Has Changed and Your Digital Strategy Has to Adjust

Facebook Ads is evolving. You need to understand what it means for how your company gathers and uses information.

Facebook Has 'Shadow Banned' Marijuana Businesses

Cannabis regulators, advocacy organizations and trade groups are also abruptly hard to find.

5 Building Blocks of a Content Market Strategy Unique to Your Dispensary

Let's face it, you're selling what everyone else is selling. Content strategy is how you persuade people to buy from you.
Snapchat

Leave Your Competition in the Dust With These Snapchat Marketing Strategies

Now is the time to double down on Snapchat to reach younger users.
SEO

The Questions You Should Be Asking When Looking at Your SEO and Social Media Strategy

To build -- and keep -- an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity.
Automation

Should You Hire a Person for That Marketing Job or Buy a Robot?

The options are not mutually exclusive. Both can benefit you in different ways at different times.
Social Media Marketing

The One Thing You Can Do to Build an Engaging Social Media Presence

The secret behind an engaging social media presence does not need to be complicated.
Infographics

A Small-Business Guide to Instagram Stories (Infographic)

If you're not using Instagram Stories, you're missing out on a major marketing opportunity.
Social Media Marketing

4 Unexpected Social Media Platforms to Grow Your Brand Awareness

It's time to look beyond social media powerhouses like Facebook, Twitter, Instagram and LinkedIn.
Linkedin

How to Get Thousands of Views on Your LinkedIn Content

LinkedIn is a content platform that allows you to get massive visibility with your ideal clients at no cost -- if you do it right.
Authenticity

5 Reasons to Stop Posting Hype on Social Media

Customers are wising up to the over-exaggerated lifestyles they see online.
Marketing Strategy

3 Mistakes That Will Tank Your Marketing Strategy -- And How to Fix Them

Brands are spreading themselves thin, diluting their efforts. Here's how to avoid that mistake at your business.
Infographics

The ROI of Social Media (Infographic)

When you're spending lots of time and money on social media, it's important to know just how much it's helping your brand.
Social Media Tips

How to Build a Social Media Community: Content and Collaboration

Driving engagement among your followers is just as important as gaining a following.
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