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Social Media Marketing

Instagram

How to Advertise Your Small Business on Instagram

Instagram advertising is a great way to get your business in front of new prospects.
Branding

Here's Why You Shouldn't Design Your Brand for Instagram -- and What to Do Instead

Here are steps entrepreneurs need to take to build a strong brand that outlives the Instagram moment.
Influencers

Are Influencers Worth Your Money? We Went Undercover to Find Out.

As traditional advertising methods fade, a new generation of young social media mavens -- 'influencers' -- are offering businesses their endorsements in exchange for money or free stuff. But is it worth it?
Social Media

Music Mogul DJ Khaled Hustled for 25 Years, and Now He's Living His Dream Life

Andrew Medal chats with music mogul DJ Khaled about his business keys, social media tips and his experience performing at the Grammys.
Video Marketing

Why Short-Form Video Needs to Be Part of Your Content Strategy

Adapt your content to today's short attention spans to maximize their effectiveness.
Marketing

Mobile Continues to Dominate Marketing Opportunities, But Brands Should Consider What's Next

With the proliferation of voice-activated devices and wearables, businesses may need to rethink how they interact with consumers.
Ecommerce

5 Important Tips for Growing a Niche Ecommerce Business

Don't let yourself become overwhelmed. Stick with the tried-and-true until you have the bandwidth to experiment.
Twitter

How Effective Is Twitter Promote Mode? We Tested It for 30 Days.

In this post, you'll learn about how Twitter Promote Mode works and the results of a 30-day experiment.
Marketing

How Marketing and Advertising Are Bound to Change In 2018

Ad blockers, live video and AI present opportunities as well as challenges.
Social Media

Thinking About Using a Third-Party Social Media Tool for Your Content? Read This First.

Find out if you should use a third-party social media tool like Buffer or HootSuite to put your content into the world.
Marketing Strategies

7 Dreadful Marketing Mistakes to Avoid in 2018

Costly missteps can break your business. Do your bottom line (and your customers) a favor by conducting a quick audit of your marketing strategy.
Social Media Marketing

Death by 280 Characters: How to Avoid Viral Social Media Blunders

It takes minimal time for an ill-conceived post to go viral, so don't leave your company's social media strategy to chance. Follow these tips to implement better processes, conduct smarter training and hire the right people.