Social Media Marketing: Page 2

Branding

Why Most Branding Advice Is Wrong — and What Actually Works

Forget the buzzwords, the fluff and the empty mantras. Real branding isn't about catchy slogans, slick logos or vague notions of authenticity — it's about trust. If your brand strategy isn't driving credibility, customer preference and real-world results, you're wasting time and money. Here's how to cut through the noise and build a brand that actually works.

Marketing

Want Your Personal Brand to Stand Out in 2025? Here's What You Need to Do.

Having a strong personal brand is going to be critical in 2025 and beyond. Learn how to create your personal brand with a SWOT analysis in five easy steps.

Growing a Business

Trendjacking — 6 Ways to Spot and Capitalize on Emerging Social Media Trends

Want to go viral and boost your brand's visibility? Learn how to spot emerging trends early, create original content that resonates and master the art of trendjacking to drive massive engagement on social media.

Social Media

AI Is Transforming the Workplace — Including Social Media Marketing. Here's How Businesses Can Actually Use It.

Artificial intelligence is transforming social media management for small and medium-sized businesses, helping them enhance scalability, improve cost efficiency and build stronger customer relationships.

Marketing

Beyond Likes and Shares — How to Leverage Influencer Partnerships in the New Era of Social Media

Social media is evolving, and traditional marketing tactics are no longer enough. Learn how to leverage influencer partnerships, build authentic connections and navigate dark social to create impactful marketing campaigns that drive real engagement and trust.

Growing a Business

What HVAC Marketing Can Teach Every Industry About Winning in 2025

The HVAC industry is rewriting the marketing playbook, leveraging data, sustainability and digital transformation to engage customers in ways other industries can't ignore.

Marketing

5 Key Digital Marketing Statistics to Improve Your Law Firm's Strategy in 2025

In 2025, law firms must embrace the rapidly evolving digital marketing landscape to stay competitive and capitalize on emerging opportunities.

Marketing

Why I Stopped Chasing Mega-Influencers: A Reality Check from My Marketing Agency's Pivot

Why nano-influencers outperform mega-influencers: A first-hand look at shifting influencer marketing strategies.

Marketing

6 Video Formats Businesses Should Consider to Boost Their Online Visibility

From industry insights to hooking content, discover how tailoring the right video formats to your business goals can drive organic growth and build stronger audience connections.

Marketing

Cross-Channel Marketing Can Transform Your Small Business — Here's How to Build a Winning Strategy

Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small businesses increase customer retention, boost sales and create seamless brand experiences across social media, email, websites and beyond.

Marketing

How to Harness the Power of Influencers to Build Trust and Engagement

Influencer marketing provides a unique opportunity for B2B companies to cut through the noise of AI-generated content and grab attention with thoughtful, human-driven engagement.

Marketing

3 Steps to Optimize Your 2025 Marketing Budget and Get Results

Focus on quick-result strategies, testing channels and scaling gradually to optimize your 2025 marketing goals.

Marketing

Your IPO Could Fail If You Don't Follow These Communication Strategies

Effective communication strategies are key to ensuring a successful transition to the public market, especially as IPO activity surges. PR and marketing teams play a vital role in shaping a company's narrative, managing media relations and building investor trust throughout the IPO process.

Growing a Business

How Meta Generated $32 Billion in Ad Revenue Last Quarter — and How You Can Create Million-Dollar Weekends Using the Same Strategies

Meta's staggering $32 billion quarterly ad revenue isn't just about size; it's about strategy, systems and execution as well.

Marketing

Trying to Reach a Multi-Generational Audience? Here Are the 3 Elements Your Marketing Strategy Must Include.

Reaching multiple generations doesn't have to be a challenge. Learn how to craft a unified, data-driven marketing strategy that combines personalization, multi-channel reach and timeless techniques to connect with audiences spanning Boomers to Gen Z and beyond.