Social Media Marketing

Memes

How to Use Memes to Attract More Attention Online

Looking to try something new on social media? Use memes.

5 Female-Focused Accounts Blowing Up Instagram

Cannabis-inspired accounts with a feminist touch.
Online Marketing

5 Tactics to Drive Website Traffic That Aren't SEO

Although all businesses with an online presence should invest in search engine optimization, it isn't the end-all, be-all when it comes to driving traffic to a professional website.
Social Media

Your Social Media Profile Can Make the Difference Between Being Accepted or Rejected to Harvard

Make sure that your social media channels make you look good -- important people are probably checking your profile.
Recruitment

The Use of Digital Recruitment Tools Is on the Rise. Here's What You Need to Know.

Recruiters are becoming more and more like marketers in the tools and methods they use.
Franchises

The 4 Marketing Moves Every Franchise Should Make

To implement successful advertising and social media campaigns in the franchise world, franchisors and franchisees must communicate, collaborate and cooperate.
Local Marketing

4 Steps to Take Your Business's Influence More Local

Reaching your closest community is easier than you think.
Social Media Marketing

You Can't Treat Social Media as an Add-on or Afterthought

Here are three ways to help -- not hurt -- your brand on social media.
Instagram Marketing

3 Ways to Immediately Get More ROI From Your Instagram Marketing

Don't just put up a post or an ad and call it a day.
Instagram Icon

How Left Shark's Super Bowl Performance Inspired a Makeup Artist to Launch Her Instagram Career

Ryan Kelly creates incredible art on her lips inspired by the likes of Harry Potter, Cup O' Noodles and the Rolling Stones -- and it's gained her nearly 73,000 Instagram followers.
Criticism

Build the Business You Want Because Nobody Is Going to Pay Your Bills

The only critics you really need to listen to you are your customers. If they have no complaints, ignore everyone who does.
social media tools

6 Social Media Monitoring Tools for Managing Your Online Presence

Employ these services to help you see what people are saying about your brand online.
Instagram

Instagram Has Answered Your Questions About How Its Algorithm Works

The platform's feed is not returning to chronological order, despite outcry.
Technology

Teens Are Increasingly Ditching Facebook. Here's How Entrepreneurs Should Respond.

The percentage of teens using Facebook has dropped 20 percent in just three years.
Social Media Marketing

After Facebook and Snapchat, What's Next for Social Media Marketing?

Recent changes to the platforms mean marketers need to adjust their strategies.
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