Social Media Marketing

Social Media Marketing

3 Strategies to Nail Before You Launch Your Social-Media Campaign

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.
Social Media Marketing

What Working at a Social Media Company Taught Me about ROI

Marketers need to think of social as a building block that has the power to support, inform and accelerate nearly every aspect of your business.
Marketing Strategies

Your Business Can Be Boring But Your Marketing Can't

Everyday products and services require the most creative strategies.
Social Media Marketing

From Overtime to Real Time: SB51 Social Strategies Brands Can Use Every Day

Inspired by Super Bowl marketing magic, here are three strategies brands should employ year-round to find success on social media.
Millennials

10 Tips for Millennial Marketing

Focus on mobile, and make sure you have a coupon ready.
Social Media Mistakes

4 Ways to Avoid Bad Publicity From a Social Media-Management Misstep

Remember Cinnabon's cringe-worthy tribute to Carrie Fisher? Be proactive, to ensure that something similar doesn't happen to you.
Take It From The Pros

A 5-Step Checklist to Maximize Press Coverage for Your Business

You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
Online Marketing

Why Every Marketing Channel Won't Work for Your Business

Understanding which marketing strategies maximize your investment takes understanding, patience and experimentation.
Take It From The Pros

Are Your Employees on Social Media? Here Are 4 Reasons They Should Be.

Social media is a powerful networking tool, so let your employees connect -- on your company's behalf.
Advertising

Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions

The Avocados From Mexico campaign is writing the textbook on how social media can leverage traditional advertising.
Social Media Marketing

How to Use Facebook Live and Instagram Live to Boost Your Business

If you have not figured out how, and when, to use Facebook and Instagram for your business, Jessica Abo has some tips from the co-founder of a social media and marketing agency.
Marketing

How to Target the Right Audience in 5 Simple Steps

Instead of trying to succeed by marketing to everyone, define your target audience.
Influencers

9 Top Social Media Influencers Marketers Need to Follow

Mention from the influencers legions of people respect is the biggest boost a marketer can get.
Marketing Strategies

Don't Let Marketing Zest Lead You Into the Fake News Morass

If the facts aren't selling your product, you need to improve it.
Take It From The Pros

7 Pillars of Being an Influence in Your Market

Discover the characteristics you'll need to grow your brand.
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