Ending Soon! Save 33% on All Access

Apple Gives New iPad Mini a Stealth Release You may not know it, but Apple's latest tablet is now available for purchase. Good luck getting one in time for Christmas.

By Brian Patrick Eha

Opinions expressed by Entrepreneur contributors are their own.

The new iPad mini, which boasts a crisper visual display than its predecessors, became available for purchase on Apple's website last night. And it may have surprised many shoppers, given that there was no announcement of its release.

The price of the new tablet starts at $399 for the 16 GB Wi-Fi model and goes up from there, peaking at $829 for the 128 GB model that can connect to the internet using cellular networks.

When Tim Cook announced the new iPad mini with retina display earlier this year, no firm release date was given. The world knew only that it would be available for purchase sometime in November.

Apple is not a company known for flying under the radar. Steve Jobs, the company's late founder and former chief executive, became famous for his showmanship at Apple's annual Worldwide Developers Conference, where he debuted the original iPhone in 2007 and the iPad in 2010. Cook, the current CEO, has continued this practice.

According to TechCrunch, shipping times for the new iPad mini vary widely. A limited supply may prevent some would-be buyers from receiving their device before the end of the year.

Related: Apple Sells Record Number of iPhones, Shares Fall

Brian Patrick Eha is a freelance journalist and former assistant editor at Entrepreneur.com. He is writing a book about the global phenomenon of Bitcoin for Portfolio, an imprint of Penguin Random House. It will be published in 2015.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Target Is Lowering Prices on Thousands of Items — Here's Where You Can Expect to Save

The news was announced ahead of Target's Q1 2024 earnings call, expected to occur Wednesday at 10 a.m. EST.

Business News

Elvis Presley's Granddaughter Fights Graceland Foreclosure, Calls Paperwork 'Forgeries'

The 13.8-acre estate was scheduled to be sold in a public foreclosure auction on Thursday. Presley's granddaughter and heir, Riley Keough, is fighting to save Graceland in court.

Business News

Kickstarter Is Opening Up Its Platform to Creators and Making Big Changes to Its Model — Here's What's New

The company noted it is moving beyond traditional crowdfunding and making it easier for businesses to raise more money.

Franchise

Know The Franchise Ownership Costs Before You Leap

From initial investments to royalty fees to legal costs, take stock of these numbers before it's too late.

Business Culture

The Psychological Impact of Recognition on Employee Motivation and Engagement — 3 Key Insights for Leaders

By embedding strategic recognition into their core practices, companies can significantly elevate employee motivation, enhance productivity and cultivate a workplace culture that champions engagement and loyalty.