Negotiating

EU Wants U.S. to Stop Using European Cheese Names

Entrepreneur Staff
Staff Writer. Covers leadership, media, technology and culture.
2 min read

Could Parmesan cheese labels disappear from U.S. grocery store shelves?  They could, if the European Union has anything to say about it. 

The EU wants to keep names like Gorgonzola, Parmesan and Feta (which the EU described as "so closely connected to Greece as to be identified as an inherently Greek product") from being used on cheese made in the U.S., holding that American-made cheeses with European labels are lacking, and cut into not only the sales, but the reputations of their European counterparts. European Commission spokesman Roger Waite classified the matter as "an important issue for the EU," the Associated Press reports.

Related: 3 Culinary Startups Heating Up the Food Industry

The move isn't unprecedented. As recently as January, a British court ruled that New-York based Greek yogurt purveyor Chobani, couldn't market their yogurt as "Greek" in the United Kingdom because it was made in America. The lawsuit was brought by Fage, a Greek competitor. 

A group of U.S. senators from both sides of the aisle wrote to Michael Froman, a U.S. Trade Representative and Agriculture Secretary Tom Vilsack, saying the businesses owned by their constituents could be "unfairly restricted" if the proposal were to go through. 

Related: How to Take Consumers From 'What's That?' to 'I'll Try It'

Representatives from the U.S. and EU are meeting in Brussels this week to continue to negotiate their Transatlantic Trade and Investment Partnership (TTIP) agreement. The EU's stance on importing genetically modified food from the United States is also a point of contention. 

The domestic cheese industry is worth $4 billion and cheese makers in the U.S. produced a record high in January, meeting the international demand of major importers like Mexico, South Korea and Japan.   

Related: GrubHub Seamless Files for Tastiest Tech IPO Yet

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.